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marketing films

Brand & Product Stories

Brand / product videos are a great way to visually tell your story through the highly engaging medium of film. We bring these stories to life using our unique understanding of both technical / product marketing and the filmmaking process. The resulting videos are effective in achieving your sales or brand awareness goals, while being highly cinematic in quality.

 

Our Process

Through a product / brand positioning workshop and creative discovery process, we start by understanding your company, product, and goals for each video. Then, through collaborative calls, we gather the info we need to deliver a creative treatment and production treatment for our shoot.

From there, we coordinate all logistics for a one or multi-day shoot, bringing in our crew of experienced filmmakers. With a focus on making the shoot day and post-production process seamless and fun, we ensure a great collaboration and communication process between our team and yours.

 

Deliverables

  • Brand or Product Positioning Guide

  • Persona posters for your office (if needed)

  • Customer Interview Summary

  • Cinematic Customer Story Film

  • Written Case Study

  • Social Media Snippets

  • Testimonials for website

 
 


Example Work

Envoy is modernizing the workplace experience.

Envoy asked Olivine to identify personas, validate these personas, revamp their customer stories, and create social media snippets for demand gen purposes.

The videos created by Olivine have garnered more than 25,000 views for Envoy and created new avenues of customer engagement through social media and newsletter channels.

Here’s a look at our work with Envoy.

 
Olivine led an awesome workshop that helped us define & understand our users better.
— Anna Cockell, Sales Enablement Manager, Envoy
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We started with a persona workshop to identify Envoy’s personas, then interviewed a wide range of customers to validate or challenge our assumptions.

 
 
 

We also uncovered a unique set of customer stories. Take a look at how Xero views envoy as a reliable, digital friend making the visitor sign-in process welcoming.

 
 

We visited Aruba to share how working with Envoy helps create a seamless check-in and automatic wifi experience for their visitors.

 
 

Then we stopped at Pandora to capture how Envoy helps them create a unique, VIP experience for anyone who comes into their office.

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Here’s a behind-the-scenes look at what we do


 
 
 
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Olivine ensured everyone felt heard and we got a lot of value in a short amount of time.
— Anna Cockell, Sales Enablement Manager, Envoy
 

Want to discuss a similar project for your company?