Inflection Con 2

Messaging Resources


Messaging Template

Use this “Build a Box” template to create your product/service messaging source of truth.

Workshop Slides

Use these slides to review the workshop or guide a group discussion of your own.


Positioning Guide

Bonus! Use this guide to clarify your market position (not covered in the workshop).


This workshop is part of INFLECTION Con 2.

About Olivine

Olivine is collective of product marketers and filmmakers based in SF and NYC. We help B2B SaaS companies with product marketing strategy and cinematic marketing videos.

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Raechel Lambert

Raechel leads product marketing strategy for Olivine. With a career that started in finance, she brings a unique analytical mindset with a focus on business goals to her creative work in marketing. She loves joining together teams across an entire organization to launch a brand new product.

Prior to joining Olivine Raechel worked at Intercom where she brought Articles and Operator—two of Intercom's largest product releases—to market. While there, she led the internal gender diversity group, authored popular blog posts, and contributed a chapter in the book Intercom on Marketing.

After Intercom, Raechel worked as Director of Marketing for fintech startup Jirav before becoming a product marketing consultant for tech companies including Aruba, Envoy, Gladly and more.



Questions or follow up? Reach out to Raechel here.

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