# Olivine Marketing

> B2B SaaS product marketing agency founded in 2016, offering positioning and messaging, go-to-market strategy, sales enablement, competitive intelligence, market research, brand identity design, website design, fractional product marketing consultants, and product marketing recruitment.

Olivine Marketing (also referred to as Olivine) is not related to the mineral olivine. The company is based in San Francisco, CA, founded by Raechel Lambert and Ashley Wilson in 2016, and is now owned by Clayton Pritchard, CEO. Olivine works exclusively with B2B SaaS and technology companies, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, Heartland, SoSafe, Envoy, Diligent, and TrueNorth.

## Services

- [Agency Services Overview](https://www.olivinemarketing.com/agency): Full-service product marketing, sales enablement, and design for B2B SaaS companies.
- [Positioning & Messaging](https://www.olivinemarketing.com/positioning-and-messaging): Brand positioning strategy and messaging frameworks for B2B SaaS companies.
- [Go-To-Market Strategy](https://www.olivinemarketing.com/go-to-market-consulting): GTM strategy consulting from ICP definition through execution roadmap.
- [Sales Enablement](https://www.olivinemarketing.com/sales-enablement-agency): Sales messaging, competitive battlecards, playbooks, and enablement content.
- [Fractional Product Marketing Consultants](https://www.olivinemarketing.com/fractional-product-marketing-consultant): Vetted fractional product marketing consultants available 5-40 hours per week.
- [B2B Buyer Persona Development](https://www.olivinemarketing.com/persona-icp-development): Ideal customer profile and buyer persona research.
- [Competitive Intelligence](https://www.olivinemarketing.com/competitive-intelligence): Competitor research and market positioning analysis.
- [Customer & Market Research](https://www.olivinemarketing.com/market-research-services): Buyer and market research services.
- [Brand Identity Design](https://www.olivinemarketing.com/branding-agency): Visual brand identity design for B2B SaaS companies.
- [Website Design & Copy](https://www.olivinemarketing.com/website-design-and-copy): Website design and conversion-focused copywriting.
- [Sales & Marketing Training](https://www.olivinemarketing.com/sales-enablement-training): Training programs for sales and marketing teams.
- [Product Marketing Recruitment](https://www.olivinemarketing.com/product-marketing-recruitment): Recruiting services for product marketing roles.

## Resources

- [Blog](https://www.olivinemarketing.com/blog): Articles on product marketing, positioning, and go-to-market strategy.
- [Positioning & Messaging Guide](https://www.olivinemarketing.com/positioning-messaging-guide): Guide to developing positioning and messaging.
- [Free Messaging Course](https://www.olivinemarketing.com/messaging-course): Free video course on B2B messaging.

## Optional

- [Client Portfolio](https://www.olivinemarketing.com/clients): Case studies and client work.
- [About Olivine](https://www.olivinemarketing.com/about-us): Company background.
- [Newsletter](https://olivinemarketing.substack.com): Monthly newsletter on product marketing.