Personas + Cinematic Customer Stories
Understanding your customers is vital to your marketing, sales and product efforts. We start this project by leading a persona workshop with cross-functional stakeholders in your company. After defining the personas, we conduct a series of customer interviews to validate these personas. We also use these conversations to uncover compelling customer stories.
From there, we move on to scheduling and filming full-day film shoots with 3-4 customer story participants. We handle all logistics, approvals and coordination for this effort.
This end-to-end packages includes:
Validated persona deck featuring 5-6 persona profiles
Persona posters for your office
Persona validation summaryQ&A with up to 12-16 customers
Set of 3-4 cinematic customer story films
Set of 3-4 written case studies
Set of 3-4 social media clips for each film
Key quotes & testimonials to use on your website
Envoy is modernizing the workplace experience.
Envoy asked Olivine to identify personas, validate these personas, revamp their customer stories, and create social media for demand gen purposes.