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Film Packages

Personas + Cinematic Customer Stories

Understanding your customers is vital to your marketing, sales and product efforts. We start this project by leading a persona workshop with cross-functional stakeholders in your company. After defining the personas, we conduct a series of customer interviews to validate these personas. We also use these conversations to uncover compelling customer stories.

From there, we move on to scheduling and filming full-day film shoots with 3-4 customer story participants. We handle all logistics, approvals and coordination for this effort.

This end-to-end packages includes:

  • Validated persona deck featuring 5-6 persona profiles

  • Persona posters for your office

  • Persona validation summaryQ&A with up to 12-16 customers

  • Set of 3-4 cinematic customer story films

  • Set of 3-4 written case studies

  • Set of 3-4 social media clips for each film

  • Key quotes & testimonials to use on your website

 


Example Work

Envoy is modernizing the workplace experience.

Envoy asked Olivine to identify personas, validate these personas, revamp their customer stories, and create social media for demand gen purposes.

 
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We started with a persona workshop to identify Envoy’s personas, Then interviewed a wide range of customers to validate or challenge our assumptions.

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From these, we also uncovered a unique customer stories, including how xero views envoy as this reliable, digital friend who makes the visitor sign-in process smooth and welcoming.

 
 

we visited Aruba to share their story for the workplace of the future and how working with envoy helps create a seamless check-in and automatic wifi experience for their visitors.

 
 

then we stopped at Pandora to capture how Envoy helps them create a unique, VIP experience for anyone who comes into their office.

 
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we had lots of fun along the way! Here’s a behind-the-scenes look at what we do.


 
 
 
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Olivine helped us define & understand our users better. We got a ton of value from their process.
— Anna Cockell, Sales Enablement Manager, Envoy
 
 

Want to discuss a similar project for your company?