Product Marketing Strategy & Execution
Product marketing is the sum of all efforts to research your space, frame your message, and promote your product to ensure it resonates with your target customer. We work with nearly every team in an organization to align and strategize go to market efforts resulting in wider reach, higher conversions, faster sale cycles, and increased retention.
We start each new product marketing engagement with a positioning and messaging workshop related to the product launch, brand, or re-positioning effort that is underway. This ensures that cross-functional teams are aligned and goals are clearly defined.
From there, we work collaboratively with our collective of PMMs to support your in-house team with efforts such as product announcement strategy, sales enablement collateral, product landing pages, pricing, and feature announcement.
We provide templates, resources, support and high-level management to ensure each project is seamlessly executed.
Product Positioning Guides
Product Landing Pages
Product Launch Plans
Product Launch Management and Strategy
Feature Announcement Workshops
Feature Announcement Management and Strategy
PMM Hiring & Interviewing Strategy
Envoy is modernizing the workplace experience.
Envoy asked Olivine to establish product marketing best practices and take their newest product to market.
We led the Envoy team in developing a go to market strategy and execute the announcement of their latest product, Rooms, into private beta. To prepare for the announcement, we conducted the Product Messaging Workshop and introduced new best practices to execute the announcement.
Here is a look at our work with Envoy.