Startup Branding, Positioning, and Messaging Strategy
Positioning is fundamental for all internal and external communication. Understanding and articulating why and how you exist, and who you exist for, is essential in today’s highly crowded technology space.
Great positioning and messaging makes everything else flow. Website copy becomes clear, sales deck narratives reveal themselves, and conference branding happens seamlessly. All because you can clearly articulate your value and how you’re going to dominate your market.
Blameless is a B2B startup that handles reliability orchestration.
After raising their seed round, Olivine partnered with Blameless to create a full brand identity, positioning, and go-to-market strategy.
We started with a positioning and branding session to understand the target users, company goals, and brand values. Based on this, we presented logo and style concepts for Blameless’ new brand identity.
Strong positioning is key. We helped Blameless anchor their messaging to SRE, an emerging trend in the DevOps space, to help establish a clear point of view as they spread the word about their product and company.