Launch your brand or product

Chapters

Templates

Product Story / Future Press Release

Announcement Priority Rubric

Announcement Plan

Why product launches?

Shipping new product is the absolute best opportunity to communicate with customers and reach new people. Make the most of it by announcing your new product in a comprehensive, compelling way.

Outcomes

• Product Story & Announcement Message

• Announcement Plan & Launch Day Checklist

Raechel is a co-founder of Olivine and Padex. Prior to becoming a partner at Olivine, Raechel was a product marketer at Intercom. She’s worked with over 40 companies and has hosted group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.