Welcome, Members!

Here you’ll find the playbooks to help you nail your marketing strategy.

 

Get started with the playbooks

Start with Playbook #1 below. You’ll go at your own pace but we recommend working through the playbooks in order. Templates and frameworks are included in each sprint with instructions on what to do next.

 
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Brand Positioning That Tells A Great Story
Personas: Your New Secret Weapon To Great Marketing
Identifying and Marketing the Jobs to be Done
Crafting Product Positioning and Messaging That Sells
Product Launch to Drive Usage and Revenue
Establish your sales process & pitch

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Playbook Resources

  • Download checklist

    Stay on track with a clear action plan and timeline.

    Download

  • Get templates

    Library of soft files so you can edit and ship.

    Templates

  • Connect in Slack

    Get advice and feedback from experts in Slack.

    Join Slack

  • Access resources

    Get our favorite marketing resources and tools.

    Resources

  • B2B Messaging Course

    Watch the video course by Peep Laja, Arielle Shnaidman, and Raechel Lambert.

    Watch Course

  • Get certified

    Take the exam and get B2B Marketing Certified!

    Get Certified

 Want dedicated advice or feedback?

Book a one-on-one consulting session with one of our marketing leaders.