Stellar is a platform for artists, producers and venue owners who are serious about producing high-quality, live-streamed shows. The platform makes it possible for event producers to increase revenue while having a lasting impact on new and current audiences, worldwide.
Ticketing Industry • Founded by leadership at Goldstar • Sold $1B in tickets • 2M shows
We partnered for 6 months on Branding, Product Marketing, and Sales Enablement
The Challenge
Expand brand design and create an innovative visual system to help build and launch Stellar’s new website. Produce marketing and sales materials as well as a new brand book.
During the first month of the engagement, the Olivine team was focused on deeply understanding Stellar’s product, their customers, and their unique position in the live entertainment market. After many conversations with the team and conducting four strategic workshops, we were able to nail down Stellar's key value proposition and differentiators. We also held a branding workshop, where we guided Stellar through a creative thinking process to solidify their new brand identity.
“Partnering with Olivine was a great experience. From the very beginning of the partnership, we were able to see value from Olivine. Through a series of engaging workshops, we uncovered insights that helped to inform our messaging and positioning, and even website flow. As we moved into the website phase of our work together, Olivine worked closely with our team to ensure they were capturing the true essence of our brand. Their team stayed organized, communicative, and kept us on track to deliver the final product within our goal date.”
WILL CLARK
Founder and Chief Product Officer at Stellar Tickets
The Deliverables
We produced a new website design, brand book, and messaging guidelines.
Within just three months, the Olivine Product Marketing and Design teams helped Stellar launch a new website. We delivered 12 new pages with revamped messaging and product copy, complemented by an innovative visual and brand design that aimed to clearly articulate Stellar’s mission and vision. We also produced marketing and sales collateral such as a Personas and Jobs To Be Done deck, a comprehensive messaging and positioning guide, and a brand book.
Personas & Jobs to Be Done
Hosted strategic workshops with key stakeholders to align on ideal customer profiles and buyer motivations.
Positioning & Messaging
Developed new positioning in the market and key messages to use across everything Stellar says about their brand and product.
Brand Style Guide
Using their existing logo and colors, we created a new visual style to give Stellar a vibrant, edgy, and modern identity.
Website Copy & Design
We produced content and design for 12 new website pages for their development team to implement.
The Olivine Team
