Product Positioning & Messaging Guide

Have a product but don't know how to communicate its value to the market? In this guide, you’ll be introduced to the core tenants of product positioning and messaging.

About the Product Positioning & Messaging Guide

Do you have a product but don't know how to communicate its value to the market? Is your team misaligned on the details of why you’re building your product and who you’re building it for? Do you have a million feature ideas but don’t know which ones to put on the roadmap?

In this free guide:

  1. The Template: Download our template to create your own product positioning & messaging

  2. The Product: Mission, vision, pitch, benefits, and features

  3. The Audience: Personas, Jobs to Be Done, and customers

  4. The Competition: Market landscape, market leaders and emerging threats

  5. The Industry: Market trends