Inside Olivine
Covering product marketing & growth for B2B SaaS.
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About Olivine
Olivine is a collective of product marketing leaders in B2B SaaS.
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The B2B Messaging Course
Messaging is the foundation of every marketing strategy. This free video course will help you get it right.
Olivine Offsite Music Video
"Feel It Still" Acoustic cover of Portugal, The Man recorded live from our Airbnb | Lisboa, Portugal
Featured Authors
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Raechel Lambert
Co-Founder of Olivine & Padex. Formerly Product Marketing at Intercom.
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Saahil Patel
Product Marketing Manager at LinkedIn. Formerly Unbabel.
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Arielle Shnaidman
Director of PMM & Executive Coach. Formerly ConsenSys.
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Mo Shehu
Content Marketing Leader, Talk Show Host, and Public Speaker.
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Sheena Vega
Director of PMM with 10 years in selling. Formerly Salesforce & Hired.
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Ashley Wilson
Co-Founder of Olivine & Momentum. Formerly Sauce Labs.
After nearly a decade of helping B2B SaaS companies sharpen their positioning, messaging, and go-to-market strategy, Olivine Marketing is entering its next chapter. Founders Ashley and Rae have sold the agency to longtime collaborator Clayton Pritchard, ensuring the business continues with the values, expertise, and commitment to exceptional work.