Olivine Marketplace:
The Fine Print

  • Olivine Marketing was founded in 2016 with a focus on product marketing for B2B SaaS and have since established ourselves as leaders in the space. We’ve organically grown beyond a full-service agency with the introduction of Olivine Marketplace and Olivine Playbooks.

    Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.

    Olivine Playbooks is our self-serve marketing strategy program to help early-stage founders and first-marketing hires through tactical marketing playbooks, templates & expert consulting.

    You can see how we think about product marketing on our blog and newsletter.

  • Vetted consultants

    ⤷ Consultants have passed

    the Olivine Playbooks training course, positioning & messaging test project, and one-on-one interviews.

    Flexible pricing

    ⤷ Product marketers are available 5-10 hours per week. 3-month commitment to start, then auto-renews monthly with 30 days written cancellation notice.

    Ongoing support for all

    ⤷ We handle invoices, paperwork, and staffing for startups while supporting consultants with office hours each week and ongoing training.

  • Certified consultants on our marketplace have passed the Olivine Playbooks training course, completed a positioning & messaging test project, and had one-on-one interviews with Olivine leadership. We’re focusing on quality, not quantity.

  • ⤷ Product Positioning & Messaging

    ⤷ Go-To-Market Strategy

    ⤷ Product & Feature Launches

    ⤷ Sales Pitch Decks & 2-Pagers

    ⤷ Written Customer Stories

    ⤷ Website Content

    ⤷ Product Video Scripts

    ⤷ Competitor Analysis & Campaigns

    ⤷ Product Blog Posts

    ⤷ Help Center Articles

    ⤷ Onboarding Campaigns & Product Tours

    ⤷ Nurture & Expansion Campaigns

  • Not typical PMM work, but related: Writing ad copy, some content marketing, writing social media posts, reseller partnerships, SDR outreach campaigns.

  • Things like design, PR, technical SEO, and ad spend are out of the typical skillset of PMMs.

Overview

About Olivine Marketplace and what kind of work you can do (and can’t do) with a product marketing consultant.

  • Setting up basic access on email, Slack/Teams, and project management. Intake to get familiar with your brand, products, and team members.

  • Conducting the customer interview, writing content, and collaborating with design (add time for customer approvals).

  • Working with product team to understand how it works, developing content, collaborating with design, and reviews/iterations.

  • Depends on the quality of existing competitor analysis, positioning, and messaging work. Working with sales to understand what’s working and what’s not. Crafting content and collaborating with design, making sure it resonates with sales folks and then listening in on pitch calls with the new deck.

  • For making a splash with Product Hunt Launch, Landing Page, Emails, Social, Press, Video etc you’ll likely need a minimum of 6 weeks to do it well.

  • Aligning on sitemap, new homepage, product pages, and company content. Working with product to identify product assets, collaborating with design, getting everyone to approve, then build in production.

Estimated Timelines

Each company is different (some prefer velocity while others prefer perfection), but since our founding in 2016, we’ve worked with 50+ companies on product marketing projects and can share some estimated timelines to help you set the right expectations based on 5-10 hours per week with a consultant.

  • 5 hours per week with a product marketing manager.

    • Dedicated consultant vetted by Olivine

    • Joins your Slack workspace

    • Joins your weekly GTM meeting

    • Influence product marketing strategy, share best practices & templates

    • Review/write copy for feature announcements, marketing campaigns, and sales assets

  • 5 hours per week with a product marketing lead.

    • Dedicated consultant vetted by Olivine

    • Joins your Slack workspace

    • Joins your weekly GTM meeting

    • Influence product marketing strategy, share best practices & templates

    • Review/write copy for feature announcements, marketing campaigns, and sales assets

  • 10 hours per week with a product marketing manager.

    • Dedicated consultant vetted by Olivine

    • Joins your Slack workspace

    • Joins your weekly GTM meeting

    • Influence product marketing strategy, share best practices & templates

    • Review/write copy for feature announcements, marketing campaigns, and sales assets

    • Work with a wider set of stakeholders

  • 10 hours/week with a product marketing lead.

    • Dedicated consultant vetted by Olivine

    • Joins your Slack workspace

    • Joins your weekly GTM meeting

    • Influence product marketing strategy, share best practices & templates

    • Review/write copy for feature announcements, marketing campaigns, and sales assets

    • Create content for marketing campaigns, sales decks, produce written customer stories

    • Work with and lead a wider set of stakeholders

  • We invoice on the first day of each month with Net 30 terms. If your contract starts mid-month, we will send an invoice at the start of the contract prorated for the number of weeks to be worked before the next month begins.

  • Olivine Marketplace is new, so yes, we’re still dialing in packaging and are eager to hear how we can meet your needs. Let us know what you have in mind.

    If you’re looking for a bigger scope, consider our full-service agency offering which includes product marketers, copywriters, designers, and developers.

Pricing & Packaging

Olivine Marketplace engagements are designed to be smaller scopes than a full-service agency and more nimble since you’re working with a single PMM.

Terms & Conditions

The finest print.

  • Both the client and the consultant must mutually agree to work together,
    there is no forced matching.

  • Hours are based on a retainer agreement, not billed time and materials. Allotted hours are a “use-it-or-lose-it” situation. 

  • The client owns all rights to work and will be hosted in the company drive.

  • We invoice on the first of each month with Net 30-day payment terms. If an invoice payment is late, all work will be paused until payment is complete.

  • The minimum contract length is 3 months, after that the engagement renews automatically until either client or consultant gives 30-day written cancellation notice.

  • It is up to the client and the consultant to mutually agree on working hours and response times.

  • If you are not satisfied with the work of your consultant, Olivine will help mediate to get things back on track. If that doesn’t work, we’ll find you a new consultant that’s a better fit for your company.

  • We charge a contract-to-hire fee of 15% of the first year’s salary if you choose to hire a consultant from our Marketplace in-house. Valid for 1 year from the start date of Marketplace engagement.

  • Clients & consultants that decide to move off of the Olivine Marketplace agreement will be removed from exclusive member content and ongoing resources.

  • Consultants are expected to have their own email, Zoom, and time management tools.

  • Clients are expected to provide communication channels, file storage, and project management tools. Typically they create an email for the consultant.

  • We want everyone to have a safe, healthy work environment and we have a “no jerks” policy.