Saahil Patel, Product Marketing Manager

I can work with you to 1) identify your unique position in the market 2) turn that positioning into compelling messaging that reaches your ideal audience 3) internally and externally rollout your revamped positioning and messaging via new marketing & sales collateral, website updates, and enablement programs. My approach is grounded in thoroughly understanding customers through market research and insights, testing and validating messaging, and creating energizing programs to enable sales to adopt the new narrative in their sales pitches.

Clients:

Unbabel: Crafted, tested and launched Unbabel’s new positioning and messaging strategy in partnership with the Sr. Leadership team, Marketing, and Product. Rolled out messaging via a company-wide enablement program.

ServiceNow: Played a key role in developing Lightstep Incident Response’s positioning and messaging framework, laying the foundational groundwork for all ads, emails, and sales collateral.

Stellar Tickets: Developed the foundational positioning and messaging framework to revamp the website and brand, and create 12+ landing pages, most notably the homepage, how it works page, solution pages, and product pages.

I can work with you to develop high-impact sales collateral, ranging from sales decks, one-pagers, sales hubs’, and battle cards to enable your sales team to sell more confidently. My approach starts with your team. I lean towards using data as my north star, whether it be sales numbers or through sales confidence surveys to understand your teams existing challenges and pain points. Based on what we find, I will recommend a sales enablement strategy to help meet the needs of your team through engaging and effective content in the format that works best for them.

Clients:

Pngme: Created a sales deck, product implementation deck, and two-pager to strengthen sales confidence and help revenue close deals faster.

Unbabel: Launched various FAQs, videos, and training materials to help revenue teams understand key value propositions and answer customer objections. Launched a messaging hub to consolidate all information and make it accessible across the org.

I can work with you to design and execute in-depth research programs to help you get a pulse on your customers and competitors, or to test new product concepts and opportunities to inform your product strategy by partnering directly with your R&D teams. I will take care of drafting research objectives, sourcing participants, creating discussion guides, and synthesizing all insights into a comprehensive and actionable deck for your internal teams.

Clients:

ServiceNow: Led and delivered readout on message testing to launch Lightstep Incident Response with high confidence. Tested value propositions that informed the homepage and how it works pages.

Unbabel: Led feature/product naming research to inform the choice of names for Unabel’s AI product.

LinkedIn: Led various market, VOC, and UXR research studies to inform product roadmap and strategy.

Sway: Led a UXR study to understand key member pain points and provided the founding team with opportunities and recommendations for the product roadmap.