Shweta Ahooja, Director of PMM
Seasoned Product Marketing leader with over a decade of strategic expertise spanning the entire spectrum of the discipline. Proven success in establishing and leading global teams, implementing cross-functional collaboration, and orchestrating seamless end-to-end go-to-market processes. Proficient in developing and overseeing consumer and competitive intelligence, messaging frameworks, personas, pricing and packaging strategies, sales enablement programs, and successful product launches. A results-oriented professional with a metrics-driven approach, known for fostering strong team dynamics and building enduring relationships.
Years of experience • 10+ years
Location • Atlanta, GA (EST, GMT-5)
Follow Shweta • LinkedIn
Quick Facts
Industry Experience
B2B - B2C
B2B dealerships
Ecommerce
Enterprise SaaS
Marketing, Sales & Support
Product-Led Growth
Retail
SMB SaaS
Areas of Expertise
GTM Strategy
Product Launch
Packaging & Pricing
Personas
Messaging/Positioning
Project: BonBites product launch - Cinnabon
This has been one of my favorite projects. I led it from concept to commercialization and beyond (adoption/upsell/cross-sell). It’s one of my favorites because this was the most successful product launch in the history of the Brand! It encompassed every facet of the discipline I love - creating a business case, conception, development, testing, customer research, pricing, packaging, messaging, positioning, competitive understanding, knowing your personas, and more. Not only was it the most successful product launch, but it was also delicious and brought our Franchisees much joy and revenue.
What people say about Shweta
“Shwe is passionate, knowledgeable and driven. She led Product Marketing when I joined the company in 2020, and was a trusted member of the functional leadership team. She brings structure, functional expertise, and focus on execution. She is also an amazing person and leader. She invested so much in her team, not only providing clarity and direction on the day-to-day, but also building and growing their careers. Shwe would be an amazing Product Marketing addition to any organization!”
“Shwe is a truly strategic, “consumer-centric” marketing professional. She builds the product marketing strategy from the ground up, rooted on core marketing principles (e.g. who is our core consumer? What value do we create for them?...) while keeping a pragmatic, impact-oriented approach to lead the team and influence other stakeholders (e.g. product, engineering) to bring that strategy to life.
She is a versatile team player, for whom no ask is too much, able to engage at the multi-year strategic level but also get her hands dirty with her team in the details of the execution.”
DARIO MUÑOZ
CMO at Snagajob
“Working with Shweta was an absolute pleasure, and I cannot speak highly enough of her contributions to our team's success.
Shweta was instrumental in defining various GTM strategies, and her work played a significant role in aligning our Product team with feedback from our users and market trends. She has a great skill for bringing cross-functional alignment to the table, and she made managing the process between all stakeholders look easy!
Throughout our time working together, I was always impressed by Shweta's professionalism, her attention to detail, and her ability to challenge the status quo.
Overall, I highly recommend Shweta to any organization looking for a results-driven and collaborative team player. Her ability to bring teams together, her deep knowledge of GTM strategy, and her strong execution skills make her a stand-out colleague.”
SURAJ SODHA
Lead Senior Product Manager | Founder at Design Pickle