Trey Archambeau, Product Marketing Manager
Trey has 5+ years of early-stage high-growth PMM experience. He’s built competitive intelligence programs, launched and helped diversify product portfolios, and completed extensive persona work while providing the GTM framework that enables revenue-generating teams.
Trey holds certifications in product marketing and content marketing. When he’s not working, you can find Trey perfecting his pizza recipes.
Years of experience • 5+ years in product marketing.
Location • Atlanta, GA (EST, GMT-5)
Follow Trey • LinkedIn
Quick Facts
Industry Experience
Fintech
Biometrics
Fraud & Authentication
Consumer packaged goods
Logistics
Human Resources
Performance Management
Education & Certificates
B.S Sociology - Kennesaw State University
Product Marketing Alliance - Core
B2B Content Marketing
Areas of Expertise
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I work cross-functionally with key stakeholders to develop messaging that resonates with buyer/user personas
Client work:
Built Technologies: Developed product messaging for a net new target audience and deployed that messaging across web, email, and demo environments.
Pindrop: Refreshed outbound sales cadences to clearly articulate customer pains while leveraging the companies product suite
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I leverage market intel and customer data to establish clear insights that enable your team to out-position the competition
Client work:
15Five: Increased W/L ratio by 20% YoY through competitive workshops supplemented by the creation of 20+ battle cards and 3 major head-to-head feature comparisons
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I develop sales collateral that your team will actually want to use! I build trusting relationships with AEs, XDRs, and CSMs to uncover what’s working and what’s not. From there, I’ll develop content that enhances and educates prospects at allstages of the buyer’s journey.
Client work:
15Five: Developed 15Five University, a comprehensive sales enablement program for internal product education and onboarding of BDRs, AE’s, and CSMs.
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Whether you're launching a new product or promoting a new feature, I can help you execute a GTM strategy that meets your team’s needs.
Client work:
TruRating: Provided the GTM framework for a rapidly scaling product that covered launch-specific requirements from initial product discovery to launch day execution.
Built Technologies: Developed a complex release program for new and existing product releases. Worked cross-functionally with leadership to ensure all departments were properly aligned on their GTM responsibilities.
15Five: Refined both the internal and external product roadmap. Created feedback systems that enabled the product team to use both internal employee and customer insights to influence future product releases.
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I help companies connect the products and features they’re building with the pains their buyers and users are experiencing
Client work:
15Five: Provided in-depth analysis of buyer and user demographics, job responsibilities, pains to be solved, and marketplace trends. Updated the website to offer differentiated product messaging for buyer and user personas.
Project: Product Repositioning Campaign leads to 70 demo requests in a day for 15Five
2022 was a tumultuous year for leaders in the Human Resources space. Fundamental changes in the way people think about work created a rapidly emerging pain that left HR tech companies scrambling to find solutions. Through a combination of market research, persona work, positioning & messaging workshops, the team at 15Five and I were able to identify this pain preemptively and reposition product offerings to provide differentiated solutions in a highly competitive space. With proper enablement sessions and competitive intel briefings, 15Five sales reps were able to bring solutions to the table that resonated with the immediate needs of their buyer.
The new feature was released in a half-day virtual summit and garnered 70 demo requests, 30 of them converting into new customers!
