Trey Archambeau, Product Marketing Manager

I work cross-functionally with key stakeholders to develop messaging that resonates with buyer/user personas

Client work:

• Built Technologies: Developed product messaging for a net new target audience and deployed that messaging across web, email, and demo environments.

• Pindrop: Refreshed outbound sales cadences to clearly articulate customer pains while leveraging the companies product suite

I leverage market intel and customer data to establish clear insights that enable your team to out-position the competition

Client work:

• 15Five: Increased W/L ratio by 20% YoY through competitive workshops supplemented by the creation of 20+ battle cards and 3 major head-to-head feature comparisons

I develop sales collateral that your team will actually want to use! I build trusting relationships with AEs, XDRs, and CSMs to uncover what’s working and what’s not. From there, I’ll develop content that enhances and educates prospects at allstages of the buyer’s journey.

Client work:

• 15Five: Developed 15Five University, a comprehensive sales enablement program for internal product education and onboarding of BDRs, AE’s, and CSMs.

Whether you're launching a new product or promoting a new feature, I can help you execute a GTM strategy that meets your team’s needs.

Client work:

• TruRating: Provided the GTM framework for a rapidly scaling product that covered launch-specific requirements from initial product discovery to launch day execution.

• Built Technologies: Developed a complex release program for new and existing product releases. Worked cross-functionally with leadership to ensure all departments were properly aligned on their GTM responsibilities.

• 15Five: Refined both the internal and external product roadmap. Created feedback systems that enabled the product team to use both internal employee and customer insights to influence future product releases.

I help companies connect the products and features they’re building with the pains their buyers and users are experiencing

Client work:

• 15Five: Provided in-depth analysis of buyer and user demographics, job responsibilities, pains to be solved, and marketplace trends. Updated the website to offer differentiated product messaging for buyer and user personas.