Virginie Glaenzer, Director of PMM, Fractional CMO and Executive Leader

 
 

As a conscious leader and successful serial entrepreneur, Virginie designs digital marketing and sales funnel strategies that drive sustainability and help, leaders and teams navigate complexity with confidence and clarity of thought. 

She dedicates her work to improving people's lives by maximizing their efforts and making their intentions a reality. Promoting emerging leadership trends and evolving leaders' relationships with others is what Virginie excels at. She is the co-author of the book “The Leadership Singularity” and the host of the podcast “AcornOak Pass the Mic”, a podcast that aims to bring compassion and conscious leadership to business and in our personal lives. Originally from France, she moved to the US in 1999, co-founded three tech starts-up, and began her journey to immerse herself in conscious leadership training in various disciplines such as psychology, wisdom traditions, awareness, and mindfulness practices. Today, Virginie is currently exploring Web3 as a user, builder, and fractional CMO for her clients. You can find Virginie on Twitter at @virginieg, where she engages with the communities at www.acornoak.net and www.ReapCommunity.co.

Years of experience • 25+ years

Location • Washington, DC (EST, GMT-5)

Follow Virginie • LinkedIn

Quick Facts

Companies worked with in 2022

Industry Experience

  • SaaS

  • Healthcare

  • Retail

  • Software, Hardware

  • Consumers app

  • Hospitality

  • Security

  • Marketplaces

Education & Certificates

  • Master from HEC

Areas of Experise

  • Overall Strategy

  • Brand positioning

  • Content strategy

  • Brand strategy

  • Social media influencers 

  • Kick-start community

  • Sales funnel

Project: Digital and social media marketing strategy for LiveWorld

As the VP of Marketing, I was responsible for developing and implementing a comprehensive digital and social media marketing strategy to increase brand awareness and generate sales leads.

I invested in the CEO thought leadership and hired a ghostwriter to help us write a business book that would not only showcase the CEO's innovative ideas but also serve as a valuable tool for networking with Fortune 500 companies.

The book The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World was an immediate success.

This idea and tactic brought significant wins:

  1. Increased of our brand awareness with the media recognition on Adweek, Forbes, Huffington Post, and keynote speaking opportunities in recognized events WOMMA, SXSW, ANA, and Social Media Week.

  2. Increased web traffic by 250%

  3. Converted major clients with Sony, LinkedIn, Kellogg’s, GE, Bayer, and CA Lottery.

What people say about Virginie

“Virginie was my fractional CMO during my maternity leave and I couldn't have selected a better fit. As a very small (but growing quickly!), early stage venture where we all where MANY hats - her assignment was a difficult one to step into. But she rolled up her sleeves and took on a critical portion of my role - one where the day-to-day can be unpredictable even for an FTE, one in an industry that has particular needs as related to content and context, one where she had to interact directly on my behalf both with the internal C-Suite and my agencies. She did so while both giving and taking feedback graciously and earning the trust of all involved. Thank you Virginie, quite literally for my maternity leave!”

REBECCA (STEUER) HOCHREITER 
Chief Marketing Officer at GoStork

“During Virginie’s 3 months working with my company as a fractional CMO, she helped us across branding, content marketing, and general marketing strategies.

It’s clear she has a tremendous amount of industry experience. She helped us apply frameworks (such as her Brand Architecture Framework) across business lines and recognize missing or weak points on all things marketing. We worked together across brand, messaging, content marketing, and SEM strategy.

Virginie was consistently a pleasure to work with. Very easy to schedule (or reschedule) with and always brings her A-game.”

VLAD LOKSHIN
Cofounder and CEO at Turtle

“I highly recommend Virginie and the entire team at AcornOak for your company's branding, marketing and sales strategy development. Over the course of 3 months, Virginie and team worked alongside our small team to establish building blocks and roadmaps to help us with everything from our brand architecture framework to sales strategy. Their suggestions and acumen truly helped us develop a strong foundation, and provided the us with the insight we needed to establish a solid plan for the future. I couldn't be any more pleased with the outcome of our work together.”

JANIQUE EDWARDS
Co-Founder & COO at EatOkra

Content by Virginie

  • Book: The Abundance Economy

    SOMETHING IS HAPPENING RIGHT IN FRONT OF OUR EYES.

    Today’s economy is not just in a recession with disrupted supply chains or inflation: it’s the end of an era.

    Read it

  • Leadership Requires a Change In Thinking

    “Can you give us a new definition?” they asked.

    Read it

  • A Clubhouse Conversation: Your Customer Community Is NOT Yours

    In a Clubhouse “Tuesday Tiger Talk” event hosted by LARVOL, a leader in healthcare and life sciences intelligence reports and SaaS solutions, Virginie Glaenzer, Co-founder of AcornOak, shared her cutting-edge thinking on how to build successful customer communities.

    Read it

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