Applitools Sales Enablement

Sales Enablement

Apr 8

“Working with Olivine is an awesome experience. We only have to share a high-level idea and they drive it all the way and bring back amazing results.”

— MOSHE MILMAN, CO-FOUNDER & COO AT APPLITOOLS

“With Olivine’s guidance and execution, our rapidly growing startup put together a comprehensive sales resource center. From messaging to content to design, Olivine provided all the necessary elements to create compelling collateral to hit our targets.”

— JAMES LAMBERTI, CMO AT APPLITOOLS

About Applitools

Applitools is an AI-powered visual testing and monitoring platform. Founded in 2013, the company’s Visual AI platform enables software developers and test engineers to write, run, and maintain tests using computer vision algorithms. Hundreds of companies, including 50 of the Fortune 100, use Applitools to deliver the best possible digital experiences to millions of customers on any device and browser, and across every screen size and operating system. Applitools recently closed a $250M growth investment round with US private equity fund, Thoma Bravo.

The need

Applitools began working with Olivine in 2015 for support with positioning, messaging, and product marketing. Over the years of our engagement through 2019, that expanded to include customer stories, building out a comprehensive sales resource center, leading the company through re-positioning as they raised their Series B round, and supporting the CMO with marketing initiatives and goals.