The Founder’s Marketing
Talk Series
Designed for technical founders and first employees, this talk series helps early-stage startups nail their marketing strategy so they can get customers faster.
Based on our product marketing experience working with B2B SaaS companies including Intercom, Envoy, Looker, ServiceNow, and more—we're bringing proven frameworks to startup communities in a tactical, interactive format.
Our talk series has been featured at:
What founders say
What South Park Commons members said about our talk on brand positioning:
The talks
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Learn the fundamentals of brand positioning to create a brand story that's compelling and unique for customers, investors, your team, and the market.
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Understanding your target users and what they care about is essential to your product development and marketing strategy.
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Identify true buyer motivations using the Jobs-to-be-Done theory of innovation to help you build better products and marketing strategies.
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Defining how your product fits in the market and clearly communicating its unique value will help you convince investors, teammates, and customers to buy into what you’re building.
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How to build products with your announcement in mind so you can differentiate yourself in the market and make a big splash on launch day.
The format
Marketing Foundations Talk
20 mins with 10 minutes for Q&A
Optional: Workshop with your community
40 mins, hands-on and interactive
Each talk comes with a downloadable template to put learnings into action + an exclusive discount on FMP.
The speakers
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Raechel Lambert
Prior to co-founding Olivine, Raechel was a product marketer at Intercom and the Director of Marketing at Jirav. She’s developed and delivered group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.
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Sheena Vega
Before joining Olivine, Sheena was a product marketer at Salesforce where she also worked closely with customer marketing, interviewing customers to develop customer stories. Sheena was in sales 10+ years prior to joining the world of product marketing.
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Arielle Shnaidman
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.