Topl Trax is a blockchain-powered traceability application for sustainability-driven companies and their supply chains.
Industry • Founded 2017 • Series A with $20.4M in funding
We partnered for 3 months on product marketing strategy and new website copy.
The Challenge
Clearly convey Topl’s unique traceability solutions for impact-focused companies on their new website.
Olivine spent the first half of the engagement deeply understanding Topl’s solutions, customers, and unique offering in the market. After three strategic workshops and many conversations with the team, we honed in and aligned on Topl’s differentiators and value props to unmuddle their message.
"Working with Olivine was a refreshing experience. Through interactive workshops, they helped us get to the heart of our complex ideas, figure out what makes us special, and guide us in talking about it in a way that connects with sustainability-driven companies. Their professional and energetic approach made them a great part of our team's journey."
The ToplTrax Team
The Deliverables
We produced new messaging guidelines and nine new website pages.
Within three months, Olivine helped Topl launch their new website with fresh and differentiated messaging after raising their Series A. We produced two new solution pages and seven new industry pages, along with a stylized personas and jobs-to-be-done deck and a comprehensive product positioning and messaging guide.
Personas & Jobs to Be Done
Hosted strategic workshops with key stakeholders to align on ideal customer profiles and buyer motivations.
Product Positioning & Messaging
Developed new positioning and key messages to use across everything Topl says about their brand and product.
Website Copy
We produced content for 9 new website pages for their development team to implement.
The Olivine Team
