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Brand Messaging Workshop

  • 4-hour onsite workshop with your team

  • Deliverable: Brand Messaging Guide

  • Playbook: When and How to Use Brand Messaging Effectively


Craft your story—distill why you exist and why you matter. Telling your brand’s story effectively will help you hire the right people, motivate your employees, acquire new customers, inspire loyalty from existing customers, and compel the media to promote your brand. We collaborate with people from across your organization to understand your story and deliver a succinct, compelling messaging guide for you to leverage in your messaging.

 
 

 
 

Proto Personas Workshop

  • 4-hour onsite workshop with your team

  • Deliverable: Branded Proto Persona Deck

  • Playbook: When and How to Use Proto Personas Effectively

Understanding who your customers are is critical to effectively design, build, market, and sell products. This workshop brings together people from across your organization to synthesize who your customers are. We will identify their goals, pain points, daily routines, and use cases for your product so that your customer is put at the center of everything you do.

 
Proto Persona Workshop
 
 
 

“Olivine led an awesome workshop that helped us define & understand our users better. Their process ensured everyone felt heard and we got a ton of value in a short amount of time.”

— Anna Cockell, Sales Enablement Manager at Envoy

 
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Product Positioning Workshop

  • 4-hour onsite workshop with your team

  • Deliverable: Product Positioning + Messaging Guide

  • Playbook: When and How to Use Product Messaging Effectively


Understand and develop a common language to describe what your product is, what problem it solves for your customers, and how it fits into the market—where it wins, where it loses, and how it’s different. This workshop will produce a product positioning guide that should be accessible to anyone in your company and will become the foundation for product messaging, pricing strategy, effective selling, and more.

 
 

 
 

Product/Feature Announcement Workshop

  • 4-hour onsite workshop with your team

  • Deliverable: Announcement Messaging Guide

  • Playbook: Announcement Process Template


Product/feature messaging is what is shared with the outside world. This is how you describe your product, it’s benefits and how it works. To create this messaging, we lead an exercise that brings together people from product management, product design, sales, and marketing. The result of the workshop is a messaging guide that becomes the cornerstone for formulating all product messaging used by demand generation, content, sales, and PR.

 
 
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“Olivine did an excellent job running the messaging workshop we did. Their ability to ask thoughtful questions and provide a framework that was easy to follow helped everyone in the room— from marketing to product and sales—have a good baseline in which to provide input. Their job as facilitators helped to engage a thoughtful conversation and everyone in the room felt it was a great use of time.”

Jenny Roy, VP of Marketing at Gladly

 
Jenny Roy, VP of Marketing at Gladly