When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.

If you run a B2B SaaS business and want to give your sales a boost, a partner program could be just what you need. Partner programs are great for marketing, sales efforts and customer satisfaction.

Startups now need to make drastic cuts to extend runway and be default “alive” for the next 2 years. You’ll need to work smarter than ever in marketing to get more customers. So what should your lean marketing strategy be to keep acquiring customers?

The traction gap is the period between a startup's initial product release and the product's ability to generate market traction. Learn how to close this gap successfully and go to market faster.

Sustaining your business requires you to find and be found by your customers, offer them stellar support, and deliver great value for money. Learn seven best practices to boost business growth.

Olivine co-founder Raechel Lambert was a guest speaker at Wynter Games 11: Competing and winning (in saturated markets). Launching MVPs is dead. Enter the Minimum Marketable Product — laser-focused positioning and story-first product development.

Learn how early-stage startups can craft a compelling product positioning strategy to stand out in their consumers’ minds.

In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?

What exactly is product marketing – and does your startup need to hire someone to do it? How is it any different from growth marketing – and which one is right for your company?

Why does your product exist? How is it unique? What value does it provide? Great positioning and messaging answer these questions and ultimately guide how you tell the story only you can tell. Let’s talk about how to execute positioning, messaging, and copywriting effectively.

Get valuable advice on how early-stage startups can nail their marketing and build better products.

An accurate buyer persona stops you from wasting thousands of dollars on ads that don’t convert.

Startup growth is a function of many hidden levers working independently and in tandem. Toggle these 5 key levers to drive your startup’s growth.

Learn all about the benefits of SEO and how to get started with SEO to boost your search engine visibility and sales.

15 min read. Content marketing is a key growth strategy for startups and investing early can have a big long-term payoff. In this article, we cover what content marketing is, how to design a content marketing strategy based on your marketing funnel, and the best channels and formats to focus on.

8 min read. In our latest workshop, we’re taking you behind the scenes with Russ Thau, Founder & CEO of Redjay to show you how positioning & messaging come together in the early days.

13 min. Full-scale marketing teams are a bit like a sports team or a fuse ball table. The people on them have a big range of talents and responsibilities and if you haven’t worked on or directly with a marketing team, it can be tough to understand the roles.

13 min read. Getting married in Vegas is a lot like trying out new software. Getting started with a new spouse or tool for the first time is relatively easy, but leaving one for another can take months. The reason boils down to two words: “switching costs.”

5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

9 min read. Before your startup gets traction or a sales pipeline, it lives in a vacuum. Potential customers don't know who you are, and they don't care to know unless you can display your value to them. That's where crafting a great brand story comes in.