Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.

Learn how startups can hire a marketing agency to help them launch and scale their brand.

13 min. Full-scale marketing teams are a bit like a sports team or a fuse ball table. The people on them have a big range of talents and responsibilities and if you haven’t worked on or directly with a marketing team, it can be tough to understand the roles.