Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.
A better go-to-market launch priority framework that emphasizes customer and business value
As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.
The Four P’s of Marketing: Product, price, place, and promotion
Success is having the right product, at the right price, in the right place, and at the right time. These four key elements are referred to as “The Four Ps of Marketing” and interact significantly with each other. Use them to help define a holistic marketing strategy.
Product launches: when should product marketing get involved?
Product marketers and product managers generally work together on product launches but at what point in the development process should product marketers get involved?
The startup founder’s guide to product marketing
What exactly is product marketing – and does your startup need to hire someone to do it? How is it any different from growth marketing – and which one is right for your company?
MVP is dead. Launch your Minimum Marketable Product instead
55 min watch. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to go beyond MVP and identify their Minimum Marketable Product to plan their next launch.
Using Jobs to Be Done to build and market better products
6 min read. Jobs to Be Done is an innovation framework that will help you differentiate in a crowded market, innovate on a mature product, and market effectively to customers.
Your MVP may not be as viable as you think
6 min read. A pervasive mistake I see is companies waiting to start thinking about how they’ll announce their product. The excuse is always that they’re too busy building product. But building an MVP without a strong plan for the announcement will become a launch that falls flat. Instead build the MMP, Minimum Marketable Product.
The 12 stages of taking a new product to market
Taking a new product to market is a daunting task and it can be hard to know where to begin. Start by truly understanding customers and competitors to find the story that only you can tell.
Product marketing starts before product scope
The popular analogy that product managers put product on the shelf and product marketers get it off the shelf is fundamentally wrong. The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf.