MVP is dead. Launch your Minimum Marketable Product instead

Founders and product leaders need to think beyond Minimum Viable Product and instead build the Minimum Marketable Product. They need to craft a compelling product story when the problem is defined rather than waiting until the solution is built.

By identifying your announcement story at the beginning, you can build and announce a product that truly resonates with your audience. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to identify their MMP and plan their next launch.

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