Founders and product leaders need to think beyond Minimum Viable Product and instead build the Minimum Marketable Product. They need to craft a compelling product story when the problem is defined rather than waiting until the solution is built.
By identifying your announcement story at the beginning, you can build and announce a product that truly resonates with your audience. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to identify their MMP and plan their next launch.
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