Talk: Defining & marketing the Jobs to Be Done

Product Marketing
Written By Raechel Lambert

In this talk with Grand Central Tech​, we introduce the concepts of Jobs To Be Done, share real-world examples, and do a live working session with Matt Giffune, the CEO and Co-Founder of Occupier, a real estate success platform.

Jobs to be Done (JTBD) is a theory for understanding what motivates customers to buy your product. You can think of it this way: users "hire" software to help get their job done. By understanding your customer's situation, motivation, and outcome, you can build better products and market them more effectively.

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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