Talk: Live workshop to identify personas with the CEO & co-founder of Momentum

Product Marketing
Written By Raechel Lambert

In this talk, we introduce the fundamentals of personas that will help you build an understanding of who your customers are which is critical to effectively designing, building, marketing, and selling products. Then we do a live working session with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to work through building their Proto-Personas.

Hosted by South Park Commons.

Raechel Lambert

Raechel is the founder of The Founder’s Marketing Playbook. She also leads product marketing strategy for Olivine Marketing and is an advisor for Momentum. Formerly product marketing at Intercom.

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