What our clients achieved in 2021 (and how we supported them)
2021 was an epic year for us here at Olivine. Over the year, we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. We’re so proud of the work we delivered, the relationships we fostered, and the impact we made. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.
Films
Canvas
Workplace Tech, B2B SaaS
Canvas (formerly Jumpstart) is a Diversity Recruitment Platform that helps recruiters source diverse candidates with a mission of making the world a more equitable place.
Canvas launched a rebrand and raised $50M in Series C funding to become the industry standard for diversity recruiting.
To coincide with their rebrand and funding announcement, we produced their brand vision film: The Future Looks Like You.
CloudTrucks
Trucking Industry, B2B SaaS
CloudTrucks is a powerful app that empowers independent truck drivers to manage their business.
CloudTrucks raises $115M Series B, bringing their valuation to $850M, and adds David Sachs to the board of directors.
To support their two product launches this year, our film crew produced a vision film for Cloudtrucks to help bring their product and mission to life.
Momentum
Workplace & Sales Technology, B2B SaaS
Momentum is a no-code platform that automates sales workflows and gives sales teams the building blocks it needs to operationalize sales and improve efficiency.
Momentum raises $5M seed and launched on Product Hunt earning the #2 product spot of the day.
Our crew at Olivine Films produced their animated product video. Momentum also beta-tested our Product Hunt Guide, which will be available soon.
Agency
ElationHealth
Healthcare, B2B SaaS
Elation Health is a clinical-first platform powering phenomenal primary care for physician-led practices and care groups, helping them thrive in a rapidly changing healthcare environment.
ElationHealth grew their executive leadership team by adding Albert Ko, CEO of Early Warning, to the board of directors, and Sara J. Pastoor as Head of Primary Care. Elation also teamed up with the American Academy of Family Physicians to roll out Elation’s EHR to their fleet of physicians.
We’ve been supporting Elation since May 2020 with product marketing strategy and sales enablement. Recently, our product marketing consultants helped them ship two new website pages, catering to new primary care practices and the product builders working at care groups, respectively.
Diligent
Governance, B2B SaaS
Diligent enables modern governance by giving boards the right tools, analytics and insights to drive more efficient & effective governance.
Diligent added to a long list of successful acquisitions with three new companies, including: Galvanize, Steele Compliance Solutions, and Accuvio Sustainability Software. They also completed an additional round of funding.
Olivine was brought in to help bring all acquisitions under a single platform story in support of new packaging. Throughout the partnership, we delivered resources for Diligent’s sales team–including new personas and jobs to be done, a platform pitch deck, verticalized decks, 2-pagers, and product demos–to help them hit the ground running and sell the new packages.
ServiceNow
Cloud Management, B2B Saas
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations. ServiceNow is publicly traded on NYSE with a market cap of $118B.
ServiceNow acquired Lightstep, an observability in the Developer Tools space and launched their new product for incident response under the Lightstep brand. ServiceNow also made additional acquisitions including the Indian RPA company Intellibot, DotWalk, Mapwise and Swarm64.
Our expert product marketing consultants helped Servicenow launch their newest product, Lightstep Incident Response, under their newly acquired startup: Lightstep. This included end-to-end execution of the GTM plan, such as: establishing product messaging and positioning, developing a hybrid brand, publishing a microsite, creating marketing and sales collateral, writing email and ad copy, and launching on Product Hunt and being named the #3 Product of the Day.
Professional Network, B2B & B2C SaaS
LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.
This year the company launched a $25 million fund for the Creator Acceleration Program to help creators build their voice on the platform, they acquired Jumprope a video tutorial creation app. LinkedIn also launched Sales Insights on its platform to provide real time data to business and LinkedIn Marketing Labs as an educational platform to best utilize its marketing tools.
We hosted two workshops for the product marketing team’s offsite: Jobs To Be Done and Story First Product Development.
Pngme
Fintech, B2B SaaS
Pngme, an African financial data infrastructure platform, raised $15M Series A from Aruwa Capital to scale.
Our sales enablement consultants worked directly with co-founders Cate Rung & Brendan Playford to support them with product positioning & messaging, a sales pitch deck, two-pager, and product implementation deck.
Stellar
Entertainment Providers, B2B SaaS
Goldstar has helped sell-out events in all major U.S. markets – from Madison Square Garden to Dodger Stadium. The arrival of COVID 19 changed everything. CEO Jim McCarthy pivoted and co-founded Stellar to enable producers and artists to sell tickets to online events, stream to a global audience, and manage payments.
After having built their product in the midst of COVID-19, Stellar needed to reposition their brand and product to remain relevant and show the value of online events, even in a possible post-COVID world. Our product marketing and design consultants worked with the founding team to revamp their website with fresh messaging and an innovative new brand identity.
SoSafe
Security Awareness Training, B2B SaaS
SoSafe empowers organizations to scale agile awareness programs that build a security culture.
SoSafe buckled down on international growth by more than doubling its number of employees and hiring three senior professionals from Templafy, Wire, and Adjust.
To support their transformative growth, we were hired for their brand refresh and are now helping with its rollout.
Level
Fintech, B2B SaaS
Level, a financial benefits platform, raised $27M from Khosla and Lightspeed to rebuild insurance from the ground up.
We supported Level with strategic marketing foundations including: identifying key buyer personas and their Jobs To Be Done, product positioning & messaging, and revamping their sales pitch deck.
Playbook
Hookdeck
Hookdeck, a platform instantly and reliably manage your webhooks, launched on Product Hunt and was #3 Product of the Day.
Eric Tran joined The Founder’s Marketing Playbook and worked through the self-guided sprints on Personas, Jobs To Be Done and Positioning & Messaging. He also beta tested our forthcoming sprint Launching on Product Hunt, which coming soon to FMP.
Ambika Nigam, founder of Zeit has been using the sprints in FMP along with getting help in office hours to establish her positioning, messaging, and go-to-market plan.
JUV
JUV, a juicing press that pairs with the blender you already own, starting selling their first orders after two years in product development.
Founder of JUV, Jai Patel, joined FMP to refine JUV’s messaging and sell his first units!
Culineer
Culineer, a mobile app for recipes that connects consumers with their local Community Supported Agriculture (CSAs), successfully raised $50K in their Wefunder Campaign and $30K from Chisos. They were also selected as a finalist for the Smart Kitchen Summit!
Jodi Frank, CEO and Founder of Culineer has been leveraging the sprints in The Founder’s Marketing Playbook along with office hours to inform her positioning, messaging, and go to market strategy.
