As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work. This edition marks our third annual review, and we take pride in all the progress we've achieved.

We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.

In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.

Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.

OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.

From time-sensitive posts on how to grow during a recession to nuanced pieces covering the difference between positioning, messaging, and copywriting—this year we published 30 blog posts and 12 newsletters on product marketing. Here are our top 10 best posts from Inside Olivine…

At the end of each year, we pause and reflect on our progress with real stats from our team, brand, and work — this marks our 2nd annual edition and we’re proud of our progress.

Over the past 12 months, we’ve had the opportunity to work with 16 new clients in a variety of industries, including crypto, B2B SaaS, payment systems, security, developer tools, healthcare and benefits, non-profit, and workplace technology. We’re so grateful for everything we’ve learned this year and for the partnerships we’ve built.

In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!

Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.

Been seeing some hilarious Spotify playlists around the internet tubes: Cold emails, help desk tickets, and VC rejections. This delightful new trend is fueled weirdspot.fyi. I decided to make a playlist of my own (but I did it the analog way) and I have to say: It’s a vibe.

We created the Design Directory to connect our clients and community with a network of diverse designers and give opportunities to creatives all over the world. These partnerships have created a playground for experimentation—and we’re just getting started.

Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.

2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.

Six years after Olivine was incorporated, we’re now a badass collective of product marketers, copywriters, designers, and filmmakers. We’re transitioning into a new phase and have a few updates we’re excited to share.

Olivine is teaming up with Product Marketing World 2019 to chair the largest gathering of product marketers across the world. Tour stops include San Francisco, Boston, Chicago, London, Dublin, Austin, Sydney, and Vancouver.