FRACTIONAL PRODUCT MARKETING
Hire a Fractional Product Marketing Consultant
Olivine connects B2B SaaS startups with vetted fractional product marketing consultants available 5 to 40 hours per week, backed by our full agency team.
Our fractional product marketing consultants have worked at top tech companies:
What does a fractional marketing consultant do?
A fractional marketing consultant works with your company part-time, typically 5 to 40 hours per week, bringing senior-level product marketing expertise without the cost or commitment of a full-time hire.
At Olivine, our fractional product marketing consultants specialize in B2B SaaS: they handle positioning and messaging, product launches, sales enablement, and go-to-market strategy.
Most have 8–15 years of experience at top technology companies. Unlike a generalist marketing consultant, a fractional product marketing consultant understands how to work cross-functionally with product, sales, and customer success and can typically start contributing within the first week.
“Hiring Megan from Olivine has been a great experience. She was quickly able to jump in and start providing value immediately. Megan spearheaded many aspects of the launch and communicated effectively throughout each phase of execution. The partnership has been going so well we recently decided to expand her hours. Olivine’s consultants are well vetted and experts in their space.”
OVAIS TARIQ
CEO & Co-Founder at Tigris Data
FRACTIONAL ENGAGEMENT CASE STUDY
Tigris Data partnered with Megan Liken to lead their beta launch
Hire fractional product marketing consultant for help with
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Product Positioning & Messaging
Develop a Positioning & Messaging Guide to get specific on who you sell to, identify how you’re different, and communicate your unique value in the market.
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Product & Feature Launches
Decide which tactics to use for launch, write the announcement campaign messaging, and coordinate stakeholders across the teams.
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Sales Pitch Decks & 2 Pagers
Create content for a sales pitch deck and other sales enablement assets based on your platform story, industries, or customer segments to close more deals.
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Written Customer Stories
Interview customers about their experience with your product and write compelling customer case studies for co-marketing, building trust, and driving revenue.
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Website & Landing Page Content
Copywriting for the website, especially product and solution pages, that inform prospects about your product and convert them to signups.
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And a lot more:
Product marketing consultants can support you with competitor/market analysis, product blog posts, help center articles, onboarding campaigns, and more.
AI/ML
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Analytics & Data
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Crypto
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Developer Tools
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Fin Tech
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Healthcare
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IoT
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Security
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AI/ML — Analytics & Data — Crypto — Developer Tools — Fin Tech — Healthcare — IoT — Security —
Our product marketing consultants have experience in a wide range of industries:
Get your product marketing off the ground quickly with a fractional product marketing team backed by Olivine
Vetted consultants: All of our fractional product marketing consultants have passed an extensive application and interview process, and are professionals with product marketing experience in B2B tech! Most have completed several successful projects with us, some over many years.
Flexible pricing & scope: Hire a trusted product marketer for 5-40 hours per week, or create a small Marketing team! Easy cancellation with 30 days’ notice.
Ongoing support for all: Olivine is here to make the engagement great for everyone. We handle invoicing, paperwork, and staffing for startups, while supporting consultants with mentorship and professional development.
Flexible Pricing and Scope
Choose fractional product marketing consultant with the rate and experience that suits your needs, then choose how many hours you’d like to work with them.
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5 Hours/week
22 hours per month
5 consulting hours per week is best for strategic advice and reviews, but not for execution.
Perfect if you need help with:
→ Thinking through GTM strategy
→ Mentoring a junior marketer
→ Reviewing Product Launch plans & assets
→ Advice on building out a marketing team
→ Establishing product marketing best practices and processes
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10 hours/week
44 hours per month
10 consulting hours per week is best for strategy and lightweight execution.
Perfect if you need help with:
→ Creating a GTM Plan
→ Lead a small team of in-house marketers or contractors to be more effective
→ Create product landing page copy
→ Write sales deck & 2-pager content
→ Make feature announcements
→ Set product launch plan & create assets
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20 hours/week
86 hours per month
20 consulting hours per week is best for strategy and high volume execution.
Perfect if you need help with:
→ Creating & executing a GTM Plan
→ Foundational strategy on Personas, Jobs to Be Done, and Product Story
→ Overhaul Positioning & Messaging
→ Lead a team of in-house marketers or contractors to be more effective
→ Set product launch plan & execute the announcement
→ Support a website project
→ Create comprehensive sales enablement content
The Fine Print
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A fractional product marketing consultant is an experienced PMM who works with your company on a part-time, ongoing basis, typically 5 to 40 hours per week. They handle the same work as a full-time hire (positioning, launches, sales enablement, GTM strategy) at a fraction of the cost and with no long-term commitment.
Some companies refer to this as outsourced or contract product marketing.
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Rates vary by seniority and scope. Olivine matches you with a consultant whose experience and hourly rate fits your budget, whether you need 5 hours of strategic advice per week or 20+ hours of execution.
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Invoiced monthly upfront with net30 payment terms. Automatic month-to-month renewal. Cancel for any reason with 30 days’ notice.
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Fractional agreements are meant to be flexible! The specific scope of work will be determined in collaboration with your product marketer during your engagement. We can recommend a scope of work based on best practices and your consultant's specific skill set.
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If you choose to hire your consultant in-house as an employee, Olivine charges a recruiting referral fee of 15% of the first year’s salary.
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Olivine does its best to align the consultant’s time zone with your team to maximize availability and scheduling overlap. Higher-capacity retainers enable greater availability for consultant meetings and faster response times throughout the week. Consultants will notify you of holidays, sick days, and/or planned vacations, and working hours will always be redistributed accordingly.
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If you don’t think your consultant is a strong fit, Olivine will match you to a new consultant that’s a better fit at no extra cost.
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Yes, fractional product marketing is particularly well-suited for Series A and Series B SaaS startups that need senior PMM expertise but aren't ready to hire a full-time head of product marketing.
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Scope and seniority. A fractional director of product marketing typically leads strategy, manages other marketers, and owns the full PMM function. A fractional product marketing manager is more execution-focused. Olivine has consultants at both levels. We'll match you based on what your team actually needs!