SERVICES

Competitive Intelligence

Gain an edge with data-driven competitive intelligence services that uncover competitor strategies, analyze market positioning, & equip your team to outperform in your market.

WORK WITH US

We’ve been helping high-growth tech companies since 2016

  • 50+

    B2B SAAS CLIENTS WORKED WITH

  • 20+

    BRAND & PRODUCT LAUNCHES

  • 10+

    PUBLICLY TRADED ENTERPRISES

  • $133B

    TOTAL ESTIMATED CLIENT VALUATION

Why Competitive Intelligence Matters

  • Win More Competitive Deals

    Up to 84% of B2B deals are decided before buyers ever engage with vendors.

    That means if you’re not positioned correctly early, you’re already at a disadvantage.

    Competitive intelligence helps your team understand how competitors win deals so you can refine your sales narrative, handle objections with confidence, and consistently win more head-to-head opportunities.

  • Differentiate Your Positioning

    68% of B2B buyers say vendors sound identical, making differentiation one of the biggest challenges in competitive markets.

    Without competitive insight, most companies default to the same messaging, same claims, and same positioning.

    Competitive intelligence reveals how competitors position themselves in the market so you can create clear, differentiated messaging that stands out and resonates with buyers.

  • Make Smarter Strategic Decisions

    When teams lack a shared understanding of the competitive landscape, product, marketing, and sales decisions become disconnected.

    Competitive intelligence aligns your entire organization around real market insights helping you prioritize the right features, refine go-to-market strategy, and make faster, more confident decisions.

Bottom line: Competitive intelligence helps you get shortlisted, stand out, and win before your competitors do.

Our Offerings

  • Competitive Positioning*

    Define clear, differentiated positioning based on competitive insights so your product stands out in crowded markets.

  • Feature Comparisons

    Analyze & benchmark competitor product features to clearly identify strengths, gaps, and opportunities for differentiation.

  • Secret Shopper

    Evaluate real competitor sales experiences to uncover messaging, pricing tactics, and sales strategies.

  • Competitive Battle Cards

    Equip your sales team with concise, actionable battle cards to confidently position against competitors and win deals.

  • Competitor Monitoring

    Continuously track competitor updates, launches, and messaging shifts to keep your strategy informed and proactive.

  • Comparison Pages

    Create high-converting comparison pages that rank in search and position your product as the clear choice over competitors.

How We Helped SketchUp Stand Out

SketchUp partnered with Olivine Marketing to strengthen its product marketing strategy and increase market share in a competitive landscape. Rather than operating as an external consultant, Olivine embedded directly within SketchUp’s Product Marketing team acting as a strategic extension of the organization.

The engagement focused on sharpening ideal customer profiles (ICPs), refining positioning and messaging, elevating website copy, and developing a deeper understanding of the competitive landscape.

Approach

  • Conducted in-depth competitive research using publicly available data aligned with SketchUp’s target market and evaluation criteria

  • Designed and led a Competitive Intelligence Workshop to assess and enhance internal understanding of the competitive landscape

  • Identified key competitors and developed detailed profiles, including product teardowns and competitive battlecards

  • Performed a comprehensive website and messaging audit across competitors, delivering strategic recommendations to improve differentiation and market positioning

Deliverables

  • 4 detailed competitor battlecards

  • 4 comprehensive product teardowns

VIEW FULL CASE STUDY

“Partnering with the Olivine team was incredibly collaborative, productive, and enjoyable. The team brought a combination of disciplinary knowledge, active listening and diligence that helped fast-track critical foundational projects, providing a solid springboard for SketchUp’s formally established Product Marketing discipline to accelerate its business impact.”

SUMELE ADELANA
Manager, Product Marketing

Frequently Asked Questions

Still have questions?

Explore our FAQ or connect with our team to get answers tailored to your market, competitors, and growth goals. We’re happy to help you think through your next steps.

Speak with an Expert

  • Competitive intelligence is the process of collecting and analyzing information about your competitors to understand their products, positioning, pricing, and go-to-market strategies.

    It goes beyond basic research by turning data into actionable insights that help your product, marketing, and sales teams make better decisions.

    Competitive intelligence is essential to stay ahead in crowded markets and consistently win deals.

  • Competitive intelligence is valuable for multiple teams across an organization.

    Product marketing teams use it to refine positioning and messaging, sales teams use it to win competitive deals, product teams use it to prioritize roadmap decisions, and leadership teams use it to guide overall strategy.

    It is especially important for B2B SaaS companies operating in competitive markets.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • Competitive intelligence research combines multiple data sources and methods, including competitor websites, product analysis, customer feedback, and real-world sales interactions.

    Advanced approaches like secret shopper programs provide direct insight into how competitors sell, price, and position their offerings.

  • Companies should invest in competitive intelligence when entering a new market, launching a product, experiencing increased competition, or losing deals to specific competitors.

    It is especially valuable during periods of growth when clear differentiation and strong go-to-market strategy are critical.

  • Competitive intelligence focuses specifically on competitors while market research focuses on customers, trends, and overall market demand.

    Both are important, but competitive intelligence is critical for winning deals and differentiating in competitive markets.

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