SERVICES

Competitive Intelligence

Olivine’s competitive intelligence services give B2B SaaS teams the research, analysis, and deliverables they need to outposition competitors, sharpen their sales narrative, and win more deals.

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We’ve been helping high-growth tech companies since 2016

Why Competitive Intelligence is Important

  • Win More Competitive Deals

    Most B2B deals are decided before buyers ever engage with vendors.

    If your team isn’t positioned correctly early in the buying process, you’re already at a disadvantage.


    Olivine’s competitive intelligence services help you understand exactly how competitors win deals so you can refine your sales narrative, handle objections with confidence, and consistently win head-to-head opportunities.

  • Differentiate Your Positioning

    B2B buyers routinely say competing vendors sound identical.

    Without real competitive insight, most companies default to the same messaging, the same claims, and the same positioning.


    Our competitive intelligence research reveals how your competitors position themselves so you can build clear, differentiated messaging that stands out and resonates with the buyers you’re trying to reach.

  • Make Smarter Strategic Decisions

    When product, marketing, and sales teams lack a shared understanding of the competitive landscape, decisions become disconnected and slow.


    Olivine’s competitive intelligence services align your entire organization around real market insights helping you prioritize the right features, sharpen your go-to-market strategy, and move faster with confidence.

Bottom line: Competitive intelligence services help you get shortlisted, stand out, and win before your competitors do.

Our Competitive Intelligence Services

  • Competitive Positioning

    We translate competitive research into clear, differentiated positioning so your product stands out in crowded markets and resonates with the buyers you want to win.

  • Feature Comparisons

    We analyze and benchmark competitor product features to identify your strengths, surface gaps, and uncover opportunities for differentiation across your category.

  • Secret Shopper Research

    We experience your competitors’ sales processes firsthand, uncovering their messaging, pricing tactics, objection handling, and sales strategies so you know exactly what you’re up against.

  • Competitive Battlecards

    We build concise, actionable battlecards that equip your sales team to confidently handle competitive objections and win deals against your top competitors.

  • Competitor Monitoring

    We continuously track competitor updates, product launches, pricing changes, and messaging shifts. Your strategy stays informed and your team is never caught off guard.

  • Comparison Pages

    We create high-converting comparison pages that rank in search and position your product as the clear, credible choice over specific competitors.

How We Helped SketchUp Stand Out

SketchUp partnered with Olivine Marketing to strengthen its product marketing strategy and increase grow share in a competitive landscape. Rather than operating as an external consultant, Olivine embedded directly within SketchUp’s Product Marketing team acting as a strategic extension of the organization.

The engagement focused on competitive intelligence research, sharpening ideal customer profiles, refining positioning and messaging, and elevating website copy.

Approach

  • Conducted in-depth competitive research using publicly available data aligned with SketchUp’s target market and evaluation criteria

  • Designed and led a Competitive Intelligence Workshop to assess and strengthen the team’s understanding of the competitive landscape

  • Identified key competitors and developed detailed profiles, including product teardowns and competitive battlecards

  • Performed a comprehensive messaging and website audit across competitors, delivering strategic recommendations to sharpen differentiation and market positioning

Deliverables

  • 4 detailed competitor battlecards

  • 4 comprehensive product teardowns

VIEW FULL CASE STUDY

“Partnering with the Olivine team was incredibly collaborative, productive, and enjoyable. The team brought a combination of disciplinary knowledge, active listening and diligence that helped fast-track critical foundational projects, providing a solid springboard for SketchUp’s formally established Product Marketing discipline to accelerate its business impact.”

SUMELE ADELANA
Manager, Product Marketing

Frequently Asked Questions

Still have questions?

Explore our FAQ or connect with our team to get answers tailored to your market, competitors, and growth goals.

Speak with an Expert

  • Competitive intelligence services are research and analysis engagements that help businesses systematically gather, interpret, and act on information about their competitors.


    This includes analyzing competitor positioning and messaging, evaluating product features and pricing, studying sales tactics through methods like secret shopper research. Delivering actionable outputs such as battlecards, comparison pages, and positioning frameworks help sales, marketing, and product teams perform better in competitive situations.


    Unlike ad hoc research, a competitive intelligence service gives you a structured, repeatable process for staying ahead of your market.

  • Competitive intelligence services are valuable for any B2B company operating in a crowded market, but they’re especially critical for B2B SaaS companies where buyers are comparing multiple vendors and making high-stakes decisions.


    Product marketing teams use competitive intelligence to refine positioning and messaging. Sales teams use it to win competitive deals. Product teams use it to guide roadmap decisions. And leadership teams use it to inform overall strategy and resource allocation.


    If your team is losing deals to specific competitors, struggling to differentiate, or entering a new market, competitive intelligence services are the right investment.

  • Olivine’s competitive intelligence research process combines multiple methods: analyzing competitor websites, product documentation, and public messaging; conducting secret shopper programs to experience competitors’ sales processes firsthand; reviewing customer feedback, review sites, and community discussions; and synthesizing findings into structured deliverables your team can act on immediately.


    We tailor the research approach to your specific competitors, market, and the decisions you’re trying to make.

  • The clearest signals that it’s time to invest in competitive intelligence services: you’re entering a new market, launching a new product, seeing increased competitive pressure, losing deals to specific competitors, or struggling to articulate what makes you different.


    It’s also highly valuable during periods of rapid growth, when clear differentiation and a sharp go-to-market strategy are critical to scaling efficiently.

  • Market research focuses on customers, buyer behavior, and overall market demand.

    Competitive intelligence focuses specifically on your competitors: their products, positioning, pricing, messaging, and sales tactics.


    Both are important, and they complement each other. But competitive intelligence is the discipline most directly tied to winning deals and improving your position in a crowded market.

    Olivine offers both as part of our broader product marketing services.

  • Depending on the scope of the engagement, Olivine’s competitive intelligence services can include: competitor profiles and product teardowns, competitive battlecards, feature comparison matrices, messaging audits, secret shopper research reports, comparison page copy, and competitive positioning frameworks.


    We work with you to determine which deliverables will have the highest impact on your team’s goals.

Ready to outperform your competition?

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