SERVICES
Sales Enablement
Enable your sales team to win more deals with sales enablement services that deliver clear messaging, competitive insights, and high-impact content to improve conversion rates and accelerate revenue growth.
We’ve been helping high-growth tech companies since 2016
Why Sales Enablement Matters
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Increase Win Rates in Competitive Deals
Sales teams often lose deals due to unclear differentiation or weak messaging. Sales enablement equips reps with the insights, tools, and narratives needed to confidently position your product and win more competitive opportunities.
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Improve Sales Efficiency and Consistency
Without standardized messaging and materials, sales performance varies widely across teams. Sales enablement ensures every rep communicates value clearly and consistently, improving efficiency and overall performance.
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Accelerate the Sales Cycle
When buyers don’t understand your value, deals stall. Clear messaging, strong collateral, and better objection handling help move deals forward faster and reduce friction in the buying process.
Bottom line: Sales enablement helps your team sell with confidence, close faster, and win more deals.
Sales Enablement Offerings
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Sales Messaging and Narrative
Develop clear, compelling sales narratives that help reps communicate value, tell a strong story, and guide buyers through the decision process.
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Competitive Battlecards
Create actionable battlecards that equip sales teams with key differentiators, competitor insights, and objection-handling strategies.
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Sales Playbooks
Build structured sales playbooks that outline messaging, processes, and best practices for different stages of the sales cycle.
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Objection Handling Frameworks
Equip your team with proven responses to common objections, helping reps navigate conversations and remove barriers to closing.
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Sales Collateral and Content
Develop high-impact sales materials such as one-pagers, pitch decks, and case studies to support conversations and reinforce value.
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Sales Training and Enablement Workshops
Deliver hands-on training sessions to ensure sales teams understand messaging, positioning, and how to effectively use enablement tools.
How We Helped Heartland Enable Sales Across a Complex Portfolio
Heartland, a leading payroll and payments platform serving over 750,000 businesses, partnered with Olivine to uplevel messaging and positioning across several of its small business solutions. With a broad product portfolio, the sales team needed clearer, more consistent messaging and high-quality collateral to effectively communicate value and drive conversions.
The Approach
Olivine worked closely with Heartland to build a strong foundation for sales enablement rooted in customer insight and clear positioning.
Conducted workshops to define personas and Jobs-to-Be-Done (JTBD) across multiple products
Developed refreshed positioning and messaging tailored to each solution
Translated messaging into practical, sales-ready content and tools
Ensured consistency across website, sales materials, and outbound communication
This approach enabled Heartland’s sales team to communicate more clearly, confidently, and consistently across the entire product suite.
Deliverables
Sales pitch deck aligned to updated messaging and positioning
Customer-facing one-pagers for key products
Sales email and outbound templates to improve engagement
Messaging and positioning frameworks across multiple solutions
Updated product and landing page messaging
Personas and JTBD insights to guide ongoing sales and marketing efforts
“The Olivine team is top notch. They took the time to understand our business, customers and products, and then delivered killer materials our marketing and sales teams loved. Plus, their team is absolutely amazing. Loved working with Olivine! Thank you!”
ALLI MCPHAIL
Senior Director of Product Marketing
Frequently Asked Questions
Still have questions?
Explore our FAQ or connect with our team to get answers tailored to your sales process, messaging, and competitive deals.
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Sales enablement is the process of providing sales teams with the tools, content, messaging, and training they need to effectively engage buyers and close deals. It aligns marketing, product, and sales to improve performance.
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Sales enablement is important because it improves win rates, ensures consistent messaging, and helps sales teams communicate value more effectively. This leads to faster sales cycles and increased revenue.
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A sales enablement team creates messaging, develops content, builds playbooks, delivers training, and provides insights that help sales teams perform better and close more deals.
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B2B SaaS companies, startups, and growth-stage organizations benefit from sales enablement, especially when scaling sales teams or competing in crowded markets.
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Sales enablement improves performance by giving reps clear messaging, structured processes, and the right content to guide conversations and handle objections effectively.
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Sales training focuses on developing skills, while sales enablement provides ongoing tools, content, and messaging to support reps throughout the sales process.
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Companies should invest in sales enablement when scaling their sales team, launching new products, entering competitive markets, or experiencing inconsistent sales performance.