Olivine by the numbers — the 2023 edition
As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work.
I’m pleased to present our 3rd annual edition of Olivine By The Numbers!
Olivine Team
We’ve grown into a formidable force over the past year. Our team is now 21 incredible individuals from all corners of the globe.
This year, our team worked out of 100 cities worldwide, a 70% increase from last year (59 cities). We are and have been a global team and continue to find ways to make working possible anywhere — whether it’s in America, Europe, Africa, or LATAM.
Our Brand
This past year, our keywords grew by a wild 196% — securing +30 keywords within the top three positions.
Our total social media followers across LinkedIn, Twitter, Instagram, and Facebook grew by 77% (from 906 to 1605).
We saw close to 23.768 website visitors in 2023 (a 50% growth rate!), which converted to a total of 171 inbound leads. That’s about 2K active visitors and 14 leads per month!
Our Inside Olivine newsletter grew roughly 100%, a substantial 2642 subscribers.
We published 15 new blog posts, with our top performing post ““Your 30-60-90 day plan as a new Product Marketing Manager,” driving 9,200 page views since it was published in January 2022.
We had 2 major launches in 2023:
Launched a free messaging course for marketers (ungated of course) with over 500 workbook downloads.
We paired 27 aspiring PMMs with 9 startup founders across 5 continents to build real product marketing strategy & customer-facing assets.
Olivine Agency
We worked with 16 clients this year
We led 51 strategic product marketing workshops for our clients.
The team also delivered 280 strategic decks and documents (+100 than last year) to over 16 tech companies across product marketing, sales enablement, website, and brand projects.
Olivine Playbooks
Olivine Playbooks is a marketing strategy program that helps early-stage founders through tactical marketing playbooks, templates & expert consulting. We have 37 paying customers in 2023 (up from 15 in 2022). While this has not been a priority for us revenue-wise, we've used the playbook as a resource for Olivine Marketplace consultants.
