One of the most important relationships a product marketer has is with product management. As we navigate the responsibilities of influencing and shaping the product's path to market, it becomes crucial for us PMMs to proactively foster and strengthen our collaboration with the product team.

As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work. This edition marks our third annual review, and we take pride in all the progress we've achieved.

At Olivine, we’ve refined our framework over time by crafting effective positioning and messaging for dozens of companies. In this blog post, we’ll take a closer look at real examples of how we evolved positioning and messaging for our clients.

Product marketing consultants can bring an unbiased opinion to the table, introduce fresh frameworks, help you execute faster, and establish your first product marketing function.

Copywriting is an equal mix of marketing, psychology, and clear communication. Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.