Olivine Has Sold: Passing the Torch to Clayton

After nearly a decade of helping B2B SaaS companies sharpen their positioning, messaging, and go-to-market strategy, Olivine Marketing is entering its next chapter. Founders Ashley and Rae have sold the agency to longtime collaborator Clayton Pritchard, ensuring the business continues with the values, expertise, and commitment to exceptional work.

When Ashley started Olivine Marketing in 2016, the vision was straightforward: help B2B SaaS companies with positioning, messaging, and product marketing.

At the time, it was a boutique consultancy built around a craft Ashley loved deeply — helping companies explain what they do, why it matters, and how to bring products to market with clarity.

Then, in early 2018, Rae landed a major product marketing contract with Envoy that was too large to take on alone. She called Ashley and asked if she wanted to partner on the project.

The answer was yes.

That one collaboration turned into something much bigger: Ashley and Rae joining forces to scale Olivine Marketing together.

What happened next was never really part of some grand plan. They were not trying to build a massive agency. They were simply doing excellent work for clients they loved — and the momentum kept building.

Over time, Olivine grew into a highly respected B2B SaaS product marketing agency, scaling to $2 million in annual revenue and working with clients like LinkedIn, Zuora, Meta, Mercury, and dozens of ambitious early-stage startups tackling highly technical, category-defining work.

Along the way, Olivine helped launch more than 60 products and built a reputation for sharp positioning, differentiated messaging, successful product launches, sales enablement, customer stories, branding support, and website strategy.

But for Ashley and Rae, the company was always about more than revenue and client logos.

What they are most proud of is the kind of company Olivine became.

From the beginning, Olivine was built with an exceptional global team — talented strategists, writers, and operators across the world who did meaningful work together. Some moved on to in-house roles or other agencies. Some even came back. That mattered. It reflected something Ashley and Rae cared deeply about: building a company where people could do great work in a healthy, collaborative environment.

As Olivine matured, both founders were pulled into new chapters.

In 2020, Ashley left Olivine to co-found Momentum, an AI sales platform that recently sold to Salesforce.

In 2023, Rae left to build River, which eventually evolved into DNNR, a white-labeled dinner club platform that is now growing quickly with strong product-market fit.

And yet, even while both founders were building new ventures, Olivine continued to generate strong inbound and maintain its reputation.

Why? Because the work was strong. The word of mouth was strong. And because Olivine had spent years sharing real expertise through free content that means it still ranks as the top of search result for product marketing agency today.

At one point, Ashley and Rae explored the idea of a more traditional sale. But private equity never felt like the right fit.

Partly because agencies are hard businesses to sell. But mostly because they did not want to hand Olivine — or its team — to someone who would optimize for short-term extraction at the expense of people, quality, and culture.

That was never the legacy they wanted.

Then, unexpectedly, the right answer emerged.

Rae reached out to Clayton, someone both Ashley and Rae had known and trusted for years. Clayton had worked with Olivine as a longtime contractor and had also worked with Ashley as Momentum’s first marketing hire. He knew the business, knew the team, knew the clients, and most importantly, understood the craft.

What began as a conversation about growth turned into a much bigger question:

Would Clayton want to buy Olivine?

Before making anything official, they decided to test it. In the fall, Clayton quietly stepped in to lead the business in practice and see whether the fit was real.

It was.

He brought fresh energy, strong leadership, and deep product marketing expertise. The team loved working with him. Clients responded immediately. And it became clear very quickly that he was the right person to carry Olivine forward.

Today, we’re excited to share that Olivine has officially sold, and that Ashley and Rae are passing the torch to Clayton.

This transition feels less like an exit and more like a continuation — one rooted in trust, aligned values, and shared respect for the work.

Clayton is not an outsider. He is a practitioner, a leader, and someone who already understands what made Olivine special in the first place.

And that matters, especially now.

AI is changing the landscape for every marketing team. But if anything, that makes the fundamentals of product marketing even more important. In a world with more content, more noise, and more automation, companies still need sharp positioning, clear messaging, meaningful differentiation, and smart go-to-market strategy.

Tools evolve. Expertise still matters.

That is why Olivine’s work remains so relevant — and why we are incredibly optimistic about what comes next.

To every client, contractor, collaborator, referral partner, and friend who has been part of the Olivine story over the years: thank you. You helped build something meaningful.

And to everyone watching this next chapter unfold: Olivine is in excellent hands.

Here’s to what Ashley built. Here’s to what Rae helped scale. And here’s to what Clayton will build next.

Interested in working with Olivine?

If you’re a B2B SaaS company looking for expert help with positioning, messaging, product launches, or go-to-market strategy, Olivine is ready for its next chapter — and ready to help you build yours.