In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.

Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.

The gen AI space is competitive AF, and startups can miss the forest for the trees when the pressure is this high. I’m sharing four tips to keep in mind when taking your product to market as an early-stage AI company.

OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.

Why does your product exist? How is it unique? What value does it provide? Great positioning and messaging answer these questions and ultimately guide how you tell the story only you can tell. Let’s talk about how to execute positioning, messaging, and copywriting effectively.

This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.

8 min read. In our latest workshop, we’re taking you behind the scenes with Russ Thau, Founder & CEO of Redjay to show you how positioning & messaging come together in the early days.