Our co-founder, Raechel Lambert, was a guest on Product Marketing Life Podcast, hosted by Mark Assini where they discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

Product marketing consultants can bring an unbiased opinion to the table, introduce fresh frameworks, help you execute faster, and establish your first product marketing function.

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.

Learn how startups can hire a marketing agency to help them launch and scale their brand.