Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.

This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.

Personas are representations of your real users (and buyers), and they help you understand their experiences, feelings, behaviors, pain points, and goals. When they’re built out successfully, you’ll start to see benefits across your entire business.

15 min read. Content marketing is a key growth strategy for startups and investing early can have a big long-term payoff. In this article, we cover what content marketing is, how to design a content marketing strategy based on your marketing funnel, and the best channels and formats to focus on.

5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

9 min read. Before your startup gets traction or a sales pipeline, it lives in a vacuum. Potential customers don't know who you are, and they don't care to know unless you can display your value to them. That's where crafting a great brand story comes in.

4 min read. Brand positioning is the difference between a last resort meal at the airport and a celebrity wedding reception.

7 min read. How you position your product will make or break your company. A product can be re-framed in the minds of consumers without changing a single thing about the product.

6 min read. A pervasive mistake I see is companies waiting to start thinking about how they’ll announce their product. The excuse is always that they’re too busy building product. But building an MVP without a strong plan for the announcement will become a launch that falls flat. Instead build the MMP, Minimum Marketable Product.