SERVICES
Brand Design
Build a memorable, differentiated brand with brand design services that create a cohesive visual identity, strengthen positioning, and help B2B SaaS companies stand out and scale.
We’ve been helping high-growth tech companies since 2016
Why Brand Design Matters
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Stand Out in Competitive Markets
In crowded markets, your brand is often the first impression. Strong brand design ensures you look distinct, credible, and memorable helping you stand out from competitors.
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Build Trust and Credibility
A consistent, professional brand signals quality and reliability. Strong design builds trust with your audience, making it easier to attract, engage, and convert customers.
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Create Consistency Across Touchpoints
Without a clear brand system, experiences become fragmented. Brand design ensures consistency across your website, product, marketing, and sales materials—strengthening recognition and impact.
Bottom line: Brand design helps you stand out, build trust, and create a consistent, high-impact presence.
Brand Design Offerings
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Brand Identity Design
Create a cohesive visual identity including logo, typography, color palette, and design elements that reflect your brand and differentiate you in the market.
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Brand Guidelines and Systems
Develop comprehensive brand guidelines to ensure consistent use of visual and design elements across all channels and teams.
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Website Visual Design
Design modern, high-performing website visuals that align with your brand and enhance user experience and engagement.
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Marketing and Sales Design
Create visually compelling assets such as presentations, one-pagers, ads, and collateral that support marketing and sales efforts.
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Product and UI Design Alignment
Ensure your product interface aligns with your brand identity for a consistent and cohesive user experience.
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Brand Refresh and Redesign
Evolve or redesign your brand to better reflect your positioning, target audience, and growth stage.
How TrueNorth Launched and Differentiated a New Product with Positioning, Messaging, and Web Strategy
Safer, an all-in-one CSAM detection, removal, and reporting solution developed by Thorn, partnered with Olivine to define a clear go-to-market strategy and long-term marketing direction.
As a highly technical product operating in a sensitive space, Safer needed to strengthen brand awareness, clarify positioning, and align on how to effectively reach and engage its target audience.
Approach
Olivine led a series of foundational product marketing workshops to build a strong go-to-market foundation rooted in customer insight and strategic clarity.
Conducted deep research to define buyer personas, users, and Jobs-to-Be-Done (JTBD)
Developed clear positioning and messaging aligned to Safer’s mission and market
Facilitated cross-functional workshops to align stakeholders on strategy and priorities
Built a multi-year go-to-market strategy, including a 3-year strategic roadmap and 2-year tactical plan aligned to company OKRs
Identified priority execution areas across marketing, website, and sales enablement
This approach ensured Safer had both the strategic direction and practical roadmap to scale effectively.
Deliverables
Personas & Jobs-to-Be-Done (JTBD) report and buyer journey mapping
Buyer journey survey to validate customer decision processes
Positioning and messaging guide to inform marketing and sales
3-year strategic marketing plan and 2-year tactical roadmap
Brand messaging and voice guidelines
Website sitemap and content strategy, including new product page
Website content refresh across key pages
Sales one-pagers and customer-facing collateral
“Olivine helped us to define who we are talking to and how we will position our product. They listened to the perspectives of many internal stakeholders and took the time to understand our highly technical product and our highly sensitive industry. Throughout the entire process, they kept us focused on the human elements—our customers and the ultimate impact our product will have.”
BILAL LAKHANI
Communications & Marketing Director at Thorn
Frequently Asked Questions
Still have questions?
Explore our FAQ or connect with our team to get answers tailored to your market, competitors, and growth goals. We’re happy to help you think through your next steps.
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Brand design is the process of creating the visual identity of a company, including logo, colors, typography, and design systems. It ensures a consistent and recognizable look across all customer touchpoints.
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Brand design is important because it shapes how your company is perceived. A strong visual identity builds trust, improves recognition, and helps differentiate your business in competitive markets.
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Brand design services typically include logo design, visual identity systems, brand guidelines, website design, and marketing asset creation.
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B2B SaaS companies, startups, and growing businesses benefit from brand design, especially when launching, rebranding, or trying to differentiate in competitive markets.
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Strong brand design improves marketing performance by increasing engagement and credibility, and supports sales by making materials more compelling and professional.
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Companies should invest in brand design when launching a new product, entering new markets, rebranding, or when their current brand no longer reflects their positioning or growth stage.
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Companies should invest in sales enablement when scaling their sales team, launching new products, entering competitive markets, or experiencing inconsistent sales performance.