SERVICES
Brand Design
Build a memorable, differentiated brand with brand design services that create a cohesive visual identity, strengthen positioning, and help B2B SaaS companies stand out and scale.
We’ve been helping high-growth tech companies since 2016
Why Brand Design Matters
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Stand Out in Competitive Markets
In crowded markets, your brand is often the first impression. Strong brand design ensures you look distinct, credible, and memorable helping you stand out from competitors.
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Build Trust and Credibility
A consistent, professional brand signals quality and reliability. Strong design builds trust with your audience, making it easier to attract, engage, and convert customers.
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Create Consistency Across Touchpoints
Without a clear brand system, experiences become fragmented. Brand design ensures consistency across your website, product, marketing, and sales materials.
Bottom line: Brand design helps you stand out, build trust, and create a consistent, high-impact presence.
Brand Design Offerings
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Brand Identity Design
Create a cohesive visual identity including logo, typography, color palette, and design elements that reflect your brand and differentiate you in the market.
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Brand Guidelines and Systems
Develop comprehensive brand guidelines to ensure consistent use of visual and design elements across all channels and teams.
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Website Visual Design
Design modern, high-performing website visuals that align with your brand and enhance user experience and engagement.
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Marketing and Sales Design
Create visually compelling assets such as presentations, one-pagers, ads, and collateral that support marketing and sales efforts.
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Product and UI Design Alignment
Ensure your product interface aligns with your brand identity for a consistent and cohesive user experience.
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Brand Refresh and Redesign
Evolve or redesign your brand to better reflect your positioning, target audience, and growth stage.
How We Helped SoSafe Build a Distinct, Human-Centered Brand
SoSafe, a fast-growing security awareness platform, partnered with Olivine to evolve its brand to match its growth and differentiation in the market. The existing brand felt overly generic and clinical—failing to reflect SoSafe’s human-centric approach to cybersecurity and limiting its ability to stand out from traditional competitors.
Approach
Olivine led a comprehensive brand transformation grounded in product marketing and customer insight.
Conducted foundational workshops covering personas, Jobs-to-Be-Done (JTBD), positioning, and brand strategy
Defined core value propositions, differentiators, and brand direction
Developed a new visual identity aligned with SoSafe’s human-centric positioning
Ensured consistency across brand, website, and sales materials
Applied the refreshed brand across key customer-facing touchpoints
This approach ensured SoSafe’s brand was not only visually distinct, but strategically aligned with its product and market position.
Deliverables
Full brand refresh including logo, color palette, typography, and visual system
Brand positioning guide and brand book
Redesigned sales deck and sales enablement materials
Website copywriting and messaging across key pages
Messaging and positioning framework
Personas and JTBD insights to inform brand and marketing strategy
“We revolutionized the cyber security awareness industry with a human-centric approach that is based on learning psychology and behavioral science. Olivine helped us to evolve our brand and translate this disruptive approach in a new brand strategy – verbally and visually. Together with Olivine, we brought our brand to the next level, clearly differentiating ourselves from the legacy competition, ensuring that our company culture is reflected in our brand, and showcasing that we truly focus on the human factor. Olivine provided strategic support, kept up with our fast pace, and provided unique insights.”
NIKLAS HELLEMANN
CEO & Co-Founder at SoSafe
Frequently Asked Questions
Still have questions?
Explore our FAQ or connect with our team to get answers tailored to your brand, identity, and design strategy.
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Brand design is the process of creating the visual identity of a company, including logo, colors, typography, and design systems. It ensures a consistent and recognizable look across all customer touchpoints.
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Brand design is important because it shapes how your company is perceived. A strong visual identity builds trust, improves recognition, and helps differentiate your business in competitive markets.
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Brand design services typically include logo design, visual identity systems, brand guidelines, website design, and marketing asset creation.
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B2B SaaS companies, startups, and growing businesses benefit from brand design, especially when launching, rebranding, or trying to differentiate in competitive markets.
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Strong brand design improves marketing performance by increasing engagement and credibility, and supports sales by making materials more compelling and professional.
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Companies should invest in brand design when launching a new product, entering new markets, rebranding, or when their current brand no longer reflects their positioning or growth stage.
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Companies should invest in sales enablement when scaling their sales team, launching new products, entering competitive markets, or experiencing inconsistent sales performance.