Ashley Musselman, Product Marketing Lead
Customer-focused product marketing leader with a proven track record of bringing internationally recognized B2B products to market. Ashley has global experience within growth stage to large-sized, fast-paced teams and companies which require quick and decisive thinking. She possesses the ability to build consensus across an organization and specializes in devising and executing go-to-market (GTM) strategies with both customer and organizational goals in mind.
Years of experience • 15+ years
Location • Amsterdam (CET, GMT+1)
Follow Ashley • LinkedIn
Project: Snapchat Public Profiles
I led the GTM strategy and execution of the first-ever brand identity product on Snapchat, driving adoption from 0 - 100% of all global advertisers.
Before this, 800M MAU could only engage with brands on Snapchat via paid advertising.
Public Profiles unlocked new streams of ad monetization - Creator/brand collaborations and Snap Promote.
What people say about Ashley
“I cannot recommend Ashley enough. I had the pleasure of working very closely with Ashley for several years at Snap. While we worked on countless projects together over those 3 years, the primary focus was the building, launching, and adoption of Public Profiles for all businesses and advertisers. This was a new product for Snap, and gaining adoption from our entire advertiser base while also growing it to new businesses was a tall order that required deep customer understanding, meticulous planning and strong salesmanship. I couldn’t have asked for a better partner in this endeavor. I would recommend Ashley again on any strategy, task or project, and I would be tremendously lucky to work with her again.”
“I had the pleasure of managing Ashley as a Product Marketing Manager on my team, and I wholeheartedly recommend her for her exceptional qualities. Ashley is a force of action, consistently showcasing a remarkable level of attention to detail in all her endeavors. Her adeptness in handling complex projects, which often demanded extensive collaboration with diverse teams across the company, underscores her impressive organizational and interpersonal skills. Ashley's dependability is a standout trait – she consistently delivers work on time, maintaining an unwavering commitment to a high-quality standard. It's rare to find someone with such a potent combination of proactiveness, precision, and reliability.”
CAROLINA ARGUELLES NAVAS
Director of Product Marketing at Meta