Bharath Mohan, Product Marketing Lead
Highly experienced PMM leader (ex. Microsoft) with 15-years+ leveraging data-driven insights for maximize market impact and product growth. Proven ability to drive product success through innovative go-to-market strategies and compelling brand narratives. Blending analytical acumen with creative intuition, ensuring each product achieves maximum awareness, interaction and market penetration.
Successfully led globally-distributed cross-functional teams, and executed comprehensive research-backed go-to-market strategies that consistently exceed revenue targets. Unique blend of technical PMM and agency Creative Director for the creation of impactful field assets and campaign material.
Years of experience • 15+ years
Location • New York, NY (EST, GMT-5)
Follow Bharath• LinkedIn
Quick Facts
Past Companies
Microsoft
Phrasee AI
Marvel Studios
Google
Facebook
Goldman Sachs
Christie's Auction House
Industry Experience
B2B - B2C
Data platforms
Gaming
Hardware/Consumer Electronics
Travel
Music/Entertainment
Areas of Expertise
Brand Strategy
Copywriting
GTM Strategy
Messaging/Positioning
Sales Enablement
Project: Cortana AI (Microsoft)
Working at leading software company Microsoft, I spent 6 years guiding the creative and product vision for Cortana - Microsoft’s personal digital assistant that runs on all Windows devices – phones, PCs, Xbox, and connected smart devices. Forming strategy based on claims positioning, research, and competitive analysis before leading a creative team on the executive of our creative vision. Creative tasks included brainstorms, mock-ups/assets/render delivery, deck and pitch prep, and executive presentations.
A great side-project here was producing a series of TV spots to educate and inspire on the new paradigm of virtual assistants. One particular cut done in partnership with Harmon Kardon launched a new line of assistant-activated home speakers.
What people say about Bharath
“As soon as Bharath joined the team, I was impressed by his passion, intelligence, and fearlessness. The amount of work he can take on is frankly quite amazing. He also never compromises on the quality of his work and always maintains a high standard, setting the bar for the rest of the team. In addition, Bharath had an immediate positive impact to our team culture when he joined. Not only did he fit right in, but he also helped us improve by making it more fun and collaborative.”
“Bharath brings energy, enthusiasm, and clarity of vision to every engagement - meeting, email, call, everything".”
GREG HOHMAN
CTO Growth Partnerships