Marijana Vukmirovic, Product Marketing Manager
Customer-focused product marketing manager with a track record of planning & executing GTM strategies that contributed to revenue growth of +7,6% YoY. Skilled at leveraging insights and coordinating successful product launches in B2C & B2B.
Years of experience • 7+ years
Location • Podgorica (CET, GMT+1)
Follow Marijana • LinkedIn
Quick Facts
Past Companies
Industry Experience
Banking
Computer Software
Consumers App
Live Streaming and Entertainment
Marketing, Sales & Support
Areas of Expertise
Product Launch
GTM Strategy
Market Research/Competitive Intelligence
Primary & Secondary research
User Personas
Acquisition
Project: Launch of innovative 3P service product - EON
As a Product Marketing Manager in the telco B2C sector, I led a product launch that introduced an innovative TV experience tailored for families.
I started by aligning our internal team, ensuring everyone understood our goal to offer new TV and VOD bundle packages. We identified our target personas and segmented our consumers, laying the groundwork for a targeted approach. My strategy focused on crafting compelling messaging and positioning our product as the go-to choice for family entertainment.
I coordinated with media-buying, PR, and creative agencies to develop a cohesive go-to-market plan, ensuring our message reached our intended audience effectively. On launch day, I was hands-on, monitoring all marketing channels and gathering feedback from sales and customer support.
Post-launch, I analyzed our campaign's results and feedback, using this data to inform our next steps. Outcomes: acquiring 6,000 new paying customers, increasing our market share, and boosting brand awareness.
What people say about Marijana
“Marijana is such a pleasure to work with, she is very professional and thorough, and a great communicator with great attention to details. She went above and beyond during out first project together, not only delivering excellent work according to our brief, but also provided really valuable additional insights about her market. I can't wait for our next project together!”
Gaelle Şahintekin
Senior Resource & Project Manager | International Digital Marketing
“Working with Marijana at our telecom company was a great experience! She was brilliant at managing our website, making sure our messaging and positioning were clear and targeted. Marijana understood exactly how to present our products online to grab customer attention and guide them through our site.
Marijana is also a fantastic team player. She's always proactive, thinking ahead to solve problems before they happen. Her positive attitude made every project enjoyable. She will be a valuable part of any product marketing team.”