Brand Positioning Playbook

Brand Positioning That Tells A Great Story

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Chapters

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Welcome to the Brand Positioning Playbook

In this brand positioning playbook, we'll help you understand what brand positioning is, then guide you through the process of creating your first brand positioning document.

What is brand positioning?

We’ll cover what brand positioning means.

Positioning versus messaging

There’s a big difference between positioning and messaging. We’ll cover what that is.

Crafting your positioning

Let's focus on what your company is building and how you want to position it in the market.

Positioning Exercise

Crafting your mission and vision statements

Mission statement in action: Intercom

Mission and vision exercise

Brand positioning & communication templates

You finished the Brand Positioning Playbook

Templates

Positioning Exercise

Brand Positioning Questionnaire

Brand Communication Guide

Why Brand Positioning?

Learn the fundamentals of brand positioning to create a brand story that's compelling and unique for customers, investors, your team, and the market.

Outcomes

Brand communication document with your brand story, mission, and vision.

Created by Ashley Wilson

Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.

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Brand Consulting

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Personas Playbook