Identifying and Marketing the Jobs to be Done

sprint #3
Written by Raechel Lambert

Identify true buyer motivations using the Jobs-to-be-Done theory of innovation to help you build better products and marketing strategies.

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

Previous

Personas: Your New Secret Weapon To Great Marketing
Next

Crafting Product Positioning and Messaging That Sells