In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.

Copywriting is an equal mix of marketing, psychology, and clear communication. Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

If I could draw any comparison between myself and a famous actor it would be that as a Product Marketer I must become my customer if I want them to listen to anything I have to say.

By implementing product marketing strategies into your marketing plan, you can make an impactful first impression, market to the right people, and create messaging that resonates with customers. 

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.