Sales Enablement vs. Product Marketing: Who Owns What
The difference between sales enablement and product marketing comes down to the question each team answers. Product marketing decides what your company says about the product: positioning, messaging, competitive claims, and the story behind each launch. Sales enablement decides how reps learn to say it and keeps them selling well over time, through onboarding, training, certification, coaching, and a content library they can search. The two teams share most launch assets, so ownership has to be settled asset by asset.
How to create messaging that your sales team will actually use
Learn how to create sales-friendly messaging with tips from Sheena Vega, Director of PMM at Olivine. Discover how to build strong sales relationships, develop customer-centric value propositions, and simplify your messaging for better results.
4 Steps to Building an Effective Product Marketing & Sales Relationship
Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.
Why you should invest in a partner program to grow your business
If you run a B2B SaaS business and want to give your sales a boost, a partner program could be just what you need. Partner programs are great for marketing, sales efforts and customer satisfaction.
What product marketers can learn from salespeople
In B2B companies, Product Marketing and Sales should be in lockstep. Often, they’re at odds. The more product marketers can learn from sales, the better they can collaborate and impact revenue.
Customer acquisition and retention: 7 ways to find, delight, and keep your customers
Sustaining your business requires you to find and be found by your customers, offer them stellar support, and deliver great value for money. Learn seven best practices to boost business growth.
Podcast: Working with sales and making hard choices as a product marketer
Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.
Product marketing + sales enablement: The perfect match
With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.
What is sales enablement?
Enablement departments make sure that customer-facing teams, those responsible for bringing in and keeping revenue—sales, customer success, and support—are equipped to do their jobs effectively.
7 crucial steps to start your SaaS sales process
12 min read. Sales. The lifeblood of any business — and the one thing most founders struggle to get right in the beginning. In this step-by-step guide, I’ll show you how to establish your first sales process so you can find product-market fit, close customers, and grow revenue.
How Momentum created a product 2-pager in 2 hours
4 min read. When Momentum got the chance to pitch to a big company, they knew they needed to not only ship a few features they’d been testing and nail the sales pitch—they also needed to produce a 2-pager that the prospect had asked for.