The gen AI space is competitive AF, and startups can miss the forest for the trees when the pressure is this high. I’m sharing four tips to keep in mind when taking your product to market as an early-stage AI company.

At Olivine, we’ve witnessed our fair share of bad business decisions based on assumptions. I polled our team for their most compelling anecdotes and present 3 cases where research could have prevented major mistakes and 3 cases where research really paid off.

Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.

Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative.

In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.

At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.

Here we share 6 Lessons learned working with enterprises at the leadership level.

In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.

When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.

This article is all about that big company energy: what it takes to drive impact at the enterprise level.

Here we share 6 Lessons learned working in product marketing at big companies.

Freelancing has become increasingly popular in recent years as it offers more flexibility and control over one’s work. However, finding clients and ensuring they receive fair compensation can be challenging for freelancers.

You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.

OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.

Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.

I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.

From time-sensitive posts on how to grow during a recession to nuanced pieces covering the difference between positioning, messaging, and copywriting—this year we published 30 blog posts and 12 newsletters on product marketing. Here are our top 10 best posts from Inside Olivine…

At the end of each year, we pause and reflect on our progress with real stats from our team, brand, and work — this marks our 2nd annual edition and we’re proud of our progress.

Over the past 12 months, we’ve had the opportunity to work with 16 new clients in a variety of industries, including crypto, B2B SaaS, payment systems, security, developer tools, healthcare and benefits, non-profit, and workplace technology. We’re so grateful for everything we’ve learned this year and for the partnerships we’ve built.

As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.

In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!

Oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywriting’) to whichever marketer is in the closest vicinity. There isn’t enough emphasis on how you actually act on positioning, with messaging being an essential lever.