Raechel Lambert, Co-Founder at Olivine
Formerly Sauce Labs & Intercom
Based in Miami, FL
Joined Olivine in 2019
Before Olivine, Rae studied finance & worked in finance for 6 years before transitioning to marketing. She was an early product marketer at Intercom where took two products to market — Help Center Articles & Operator Bot.
She launched Olivine Playbooks in 2020 as a way to help early-stage founders nail their marketing strategy from the very beginning (before they can afford an agency like Olivine).
Olivine worked with the ServiceNow team to launch their newest incident response product. This encompassed marketing and sales content like a new website, ads, one-pagers and sales decks, email drip campaigns, and even coordinating an early access launch on Product Hunt which resulted in the #3 product of the day.
We helped Pngme develop product positioning & messaging, apply their new brand style, and create sales enablement assets: a pitch deck, 2-pager, and implementation deck.
We prepared a restructured salesforce for their SKO with a cohesive sales pitch and supporting collateral.
We drove the positioning, messaging, website experience, and enablement to support the company’s growth.
We led the B2B Product Marketing team through our Jobs To Be Done and Story-First Product Development workshops to help improve product messaging / product marketing writing skills.
We drove the naming, positioning, messaging, website, and marketing strategy to establish the brand.
We re-positioned and up-leveled the design and messaging of the site to drive better-performing conversions.
We crafted the VC fund’s story, refreshed their visual style, and produced a deck to support their fundraising efforts.
We led their re-positioning effort, built a comprehensive sales resource center, and provided marketing muscle.
We took their new product to market, established product marketing best practices, and assisted with hiring.
Projects Raechel has worked on
Areas of expertise
Content by Raechel
Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.
At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.
Here we share 6 Lessons learned working with enterprises at the leadership level.
When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.
This article is all about that big company energy: what it takes to drive impact at the enterprise level.
Here we share 6 Lessons learned working in product marketing at big companies.
I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.
In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!
Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.
Been seeing some hilarious Spotify playlists around the internet tubes: Cold emails, help desk tickets, and VC rejections. This delightful new trend is fueled weirdspot.fyi. I decided to make a playlist of my own (but I did it the analog way) and I have to say: It’s a vibe.