We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.

In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.

Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.

PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.

River needed to establish product-market fit in a crowded category. They came to the PMM Launch Accelerator Program, looking for help refining their focus and differentiating their product.

Three product marketers joined forces to collaborate with Co-founder and COO, Ashley Wilson, in articulating Momentum's innovative AI-Powered Sales Assistant. Their mission: to craft conversion-optimized messaging that resonates with Momentum’s ideal B2B customers, accelerating the journey from interested prospects to committed buyers.

Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.

Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.

Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.

Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.

Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.

Andy developed these competitive resources, check them out and start working on any that your competitive intelligence program is missing. Once you're done, you’ll have an arsenal of assets to educate prospects in just about any buying stage or situation.

The gen AI space is competitive AF, and startups can miss the forest for the trees when the pressure is this high. I’m sharing four tips to keep in mind when taking your product to market as an early-stage AI company.

At Olivine, we’ve witnessed our fair share of bad business decisions based on assumptions. I polled our team for their most compelling anecdotes and present 3 cases where research could have prevented major mistakes and 3 cases where research really paid off.

Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.

Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative.

In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.

At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.

Here we share 6 Lessons learned working with enterprises at the leadership level.

In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.

When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.