This article is all about that big company energy: what it takes to drive impact at the enterprise level.

Here we share 6 Lessons learned working in product marketing at big companies.

Freelancing has become increasingly popular in recent years as it offers more flexibility and control over one’s work. However, finding clients and ensuring they receive fair compensation can be challenging for freelancers.

You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.

OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.

Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.

I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.

From time-sensitive posts on how to grow during a recession to nuanced pieces covering the difference between positioning, messaging, and copywriting—this year we published 30 blog posts and 12 newsletters on product marketing. Here are our top 10 best posts from Inside Olivine…

At the end of each year, we pause and reflect on our progress with real stats from our team, brand, and work — this marks our 2nd annual edition and we’re proud of our progress.

Over the past 12 months, we’ve had the opportunity to work with 16 new clients in a variety of industries, including crypto, B2B SaaS, payment systems, security, developer tools, healthcare and benefits, non-profit, and workplace technology. We’re so grateful for everything we’ve learned this year and for the partnerships we’ve built.

As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.

In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!

Oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywriting’) to whichever marketer is in the closest vicinity. There isn’t enough emphasis on how you actually act on positioning, with messaging being an essential lever.

Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.

At Olivine, we’ve refined our framework over time by crafting effective positioning and messaging for dozens of companies. In this blog post, we’ll take a closer look at real examples of how we evolved positioning and messaging for our clients.

Been seeing some hilarious Spotify playlists around the internet tubes: Cold emails, help desk tickets, and VC rejections. This delightful new trend is fueled weirdspot.fyi. I decided to make a playlist of my own (but I did it the analog way) and I have to say: It’s a vibe.

When thinking about product marketing, social media usually isn’t top of mind. But social media can be leveraged for product marketing. Dive in to see how.

You’ve developed a great product and now it’s time to create a marketing campaign for it. You just need to know one thing before you can get started—WTF is a marketing campaign?! A basic political campaign structure can be a useful model for learning how to put together a winning product marketing campaign.

Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.

If you run a B2B SaaS business and want to give your sales a boost, a partner program could be just what you need. Partner programs are great for marketing, sales efforts and customer satisfaction.

We created the Design Directory to connect our clients and community with a network of diverse designers and give opportunities to creatives all over the world. These partnerships have created a playground for experimentation—and we’re just getting started.