With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.

2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.

Copywriting is an equal mix of marketing, psychology, and clear communication. Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Six years after Olivine was incorporated, we’re now a badass collective of product marketers, copywriters, designers, and filmmakers. We’re transitioning into a new phase and have a few updates we’re excited to share.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

If I could draw any comparison between myself and a famous actor it would be that as a Product Marketer I must become my customer if I want them to listen to anything I have to say.

Get valuable advice on how early-stage startups can nail their marketing and build better products.

An accurate buyer persona stops you from wasting thousands of dollars on ads that don’t convert.

Enablement departments make sure that customer-facing teams, those responsible for bringing in and keeping revenue—sales, customer success, and support—are equipped to do their jobs effectively.

Startup growth is a function of many hidden levers working independently and in tandem. Toggle these 5 key levers to drive your startup’s growth.

By implementing product marketing strategies into your marketing plan, you can make an impactful first impression, market to the right people, and create messaging that resonates with customers. 

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.

Learn all about the benefits of SEO and how to get started with SEO to boost your search engine visibility and sales.

Learn how startups can hire a marketing agency to help them launch and scale their brand.

15 min read. Content marketing is a key growth strategy for startups and investing early can have a big long-term payoff. In this article, we cover what content marketing is, how to design a content marketing strategy based on your marketing funnel, and the best channels and formats to focus on.

8 min read. In our latest workshop, we’re taking you behind the scenes with Russ Thau, Founder & CEO of Redjay to show you how positioning & messaging come together in the early days.

13 min. Full-scale marketing teams are a bit like a sports team or a fuse ball table. The people on them have a big range of talents and responsibilities and if you haven’t worked on or directly with a marketing team, it can be tough to understand the roles.

13 min read. Getting married in Vegas is a lot like trying out new software. Getting started with a new spouse or tool for the first time is relatively easy, but leaving one for another can take months. The reason boils down to two words: “switching costs.”

5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

9 min read. Before your startup gets traction or a sales pipeline, it lives in a vacuum. Potential customers don't know who you are, and they don't care to know unless you can display your value to them. That's where crafting a great brand story comes in.